全国国内出游 5.96 亿人次 国内出游总花费 8034.83 亿元 文化和旅游部2月24日公布 2026年春节假期 新华社权威快报 文化和旅游部2月24日公布2026年春节假期文化和旅游市场情况。春节假日9天，全国国内出游5.96 亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假日8天增 加1264.81亿元。假日游客人数和花费均创历史新高。 新华社国内部出品 编辑：王晨晖 假期中，群众循着年味去旅行，跟着年俗去打卡，"新中式"风潮备受年轻游客青睐。冰雪游、避寒 游持续火热，游客出游距离更远、出游时间更长，文旅市场人气旺活力足。春节红点亮世界，"到中国 过春节"成为海外游客新风尚。人们"马"不停蹄、兴致盎然，游出丙午新春热力四射的文旅图景。 记者：徐壮、邢拓 海报制作：吴彬尔 ...

北京商报讯（记者 关子辰 牛清妍）2月24日，记者从东航获悉，2月15日—23日春节长假期间，东航累计 运输旅客超433万人次，日均运输超48.1万人次，同比增长6.5%；累计执行航班2.85万班，日均超3169班， 同比上升2.2%。其中，旅客出行最高峰出现在2月22日（农历正月初六），当天东航执行航班3287班，运 输旅客52.6万人次，刷新东航单日承运旅客历史记录。 为做好热门航线的旅客运输工作，东航动态研判市场需求，科学增配运力，在重点航线上加密航班频次， 并以机型"小换大"等方式提高承运能级。 从航线热度来看，国内方面，前往哈尔滨、长春、长白山、阿勒泰等地的"冰雪游"航线依旧领跑春运市 场，三亚、海口、昆明等"避寒游"热门城市也广受旅客追捧。国际及地区航线方面，平均客座率最高的五 条航线分别为上海浦东—巴塞罗那、上海浦东—多伦多、太原—昆明—曼谷、上海浦东—温哥华、上海浦 东—圣彼得堡。 在旅客服务上，东航加大了在值机区和航班登机口等处的人手力量，做好旅客引导、答复旅客问询、协助 旅客办理乘机手续，并重点关注年老、年幼、行动不便的特殊旅客的出行需求。此外，东航也以"马年新 春"元素装饰机场贵宾室和服 ...

Group 1: Cultural Events and Tourism Trends - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse activities [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, with over 60% growth in searches for experiences related to intangible cultural heritage [2] - The trend of "segmenting travel" became popular, with travelers opting for family gatherings followed by vacations, leading to a 30% increase in hotel prices during the first five days of the holiday [3] Group 2: Regional Tourism Dynamics - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day, highlighting the appeal of winter tourism, with a 200% increase in ice and snow travel orders [4] - Hainan's duty-free shopping saw significant growth, with sales reaching 1.38 billion yuan and 177,000 visitors in the first five days, marking a 19% and 24.6% increase respectively [4] Group 3: International Tourism and Experience - The Guangzhou Baiyun Airport saw a surge in international travelers, with the new T3 terminal enhancing the shopping experience, including a 11% tax refund on purchases like DJI drones [5] - The "Becoming Chinese" trend gained traction on social media, with predictions of over 2.05 million daily inbound and outbound travelers during the holiday, a 14.1% increase from the previous year [6]

广东成为年俗游"顶流"，汕头等地酒店预订热度同比增长超80% 春节期间，传统"年味儿"成为各地吸引游客的最强"IP"，南北"年味儿"大比拼营造了红红火火过大年的热闹氛围。同程旅行平台数据显示，今 年春节假期期间主打传统特色"年味儿游"的前十大热门目的地依次为：汕头、福州、北京、赣州、苏州、九江、上海、泉州、德宏、开封。 广东无疑是今年春节"年味儿"旅游热的大赢家，汕头等热门广东目的地的酒店预订热度同比增幅均超过80%，增幅位居全国前列。春节期间， 广东省以"请到广东过大年"为主题，主打非遗年俗 + 新潮体验，并同步启动了春节文旅消费惠民补贴活动。潮汕地区浓郁的传统年味儿和游神 赛会、英歌锣鼓等传统年俗活动，为游客营造了沉浸式年俗体验。 《中国民航报》、中国民航网 记者许晓泓 报道："史上最长春节假期"交出一份漂亮的长假旅游成绩单，假期出游高峰全国多个知名景区"一票 难求"，周边游、长线游等旅游消费亮点纷呈。2月23日，同程旅行发布《2026春节假期旅游消费盘点报告》（下称《报告》），基于同程旅行 平台数据，总结了2026年春节假期旅游消费的新趋势和新特点。 福州春节期间以"来福州，过福年"为主题，推出了新春文 ...

Group 1 - The core theme of the news is the upcoming cultural and tourism consumption month during the Spring Festival, which will feature a variety of activities and products across the country, aiming to boost tourism and cultural engagement [1] - The cultural and tourism consumption month will run from late January to early March, with approximately 30,000 events planned and over 360 million yuan in consumption vouchers distributed to encourage public participation [1] - Family travel, particularly for parents with children, is identified as a significant trend this Spring Festival, with a notable increase in bookings for ice and snow tourism in northern regions and warm-weather destinations in the south [1] Group 2 - The surge in travel enthusiasm is driven by both government policies and market demand, with Guangdong offering 60 million yuan in consumption vouchers and Sichuan providing over 40 million yuan in subsidies, including 20 million yuan in tourism vouchers [2] - Various regions are launching unique cultural and tourism activities, such as Beijing's focus on traditional temple fairs and exhibitions, and Shaanxi's heritage lantern displays and cultural experiences [2] - The initiatives aim to lower consumer barriers and stimulate public interest in travel, contributing to a vibrant tourism atmosphere during the holiday season [2]

刘楠(左一)为旅客规划行程路线 郭景琨 摄 景点地图上，冰雪大世界、圣索菲亚教堂、中央大街等景点一一标注，并附上二维码，游客扫码即可获 取详细攻略。地图的背面还设计了"打卡盖章区"，游客每抵达一个景点可自行加盖纪念章，行程结束后 便拥有一份独特的"冰雪旅行记忆"。 中新网哈尔滨2月6日电 题：移动"旅游服务站"助力冰雪之旅更从容 作者 郭景琨 桑月颖 "攻略里连红肠哪家正宗、羽绒服怎么穿最保暖都写了，太贴心了！"2月5日21时许，由北京开往哈尔滨 的Z203次列车上，旅客骆先生对列车长刘楠的旅游攻略赞不绝口。 为更好地助力龙江冰雪游，中国铁路哈尔滨局集团有限公司哈尔滨客运段北京车队列车长刘楠带领班组 创新服务方式，通过制作特色打卡地图、设计发放旅游攻略等形式，让旅途充满温情，成为服务冰雪游 的一道亮丽风景线。 "今年冰雪游太火了，很多南方游客第一次来哈尔滨，对吃住行和景点都不熟悉。"刘楠在乘务工作中发 现，不少游客上车便询问旅游信息，有的甚至因规划不当耽误行程。作为土生土长的哈尔滨人，她敏锐 捕捉到游客需求，决心将列车打造成移动的"旅游服务站"。春运前夕，她利用休息时间查阅大量资料， 与班组乘务员反复琢磨，手 ...

为进一步方便春运期间旅客出行，航旅纵横推出"经汉飞·超级中转会员"服务。该会员面向所有经武汉 中转的旅客，全程免费领取、自动匹配等级、权益即时到账，致力于打造更贴心的中转出行体验。旅客 进入航旅纵横APP机场专区或小程序首页，即可一键领取会员，解锁中转免费餐食、接驳、住宿、快速 安检、中转指引等20余项权益，领取权益后向工作人员出示二维码进行核销，即可享受中转服务。 记者了解到，除"经汉飞"会员外，航旅纵横此前也已上线绵阳机场、烟台机场等官方会员服务，均支持 免费领取，涵盖免费休息室、商户折扣、优先值机安检等多重出行权益。航旅纵横表示，未来将联合更 多机场，共同拓展会员权益体系，逐步构建覆盖更广、服务更细的机场会员生态，为旅客带来更加便 捷、愉悦的出行体验。（编辑：陈虹莹 校对：许浩存 审核：程凌） 《中国民航报》、中国民航网 记者陈虹莹报道：春节出行机票预订已进入高峰期，航旅纵横大数据显 示，截至2月2日，2026春节假期，国内航线机票预订量超861万张，日均比去年春节增长约15%；出入 境航线机票预订量超182万张，日均比去年春节同期略有增长。今年春节呈现"主题出行"与"双向流 动"的特点。 一方面，"冰 ...

Group 1 - The 2026 Spring Festival travel season commenced on February 2, lasting for 40 days, with China Eastern Airlines operating over 3,000 flights to support the travel demand [1][4] - On the first day of the Spring Festival travel, international flights from Shanghai to destinations such as Paris, Madrid, London, Busan, Chiang Mai, and the Maldives reported a passenger load factor exceeding 90% [3] - Domestic flights from Shanghai to Harbin, Changchun, Sanya, and Kunming achieved a passenger load factor of over 85%, indicating a strong demand for winter tourism and travel to southern and northern regions [3]

Core Insights - The 2026 Spring Festival travel season in Nanjing officially began on February 2, with an expected total of 972 million passengers to be transported by the Nanjing railway station, reflecting a year-on-year increase of 4.3% [1] - Nanjing South Station plans to operate 712.5 pairs of trains, focusing on high-demand routes to cities like Xuzhou, Wuhan, Lianyungang, and Nantong [1] - Nanjing's overall travel volume during the Spring Festival is projected to reach 1,224 million passengers, marking a 9% increase compared to the previous year [3] Railway Operations - Nanjing South Station is experiencing a significant increase in passenger flow, with travelers expressing satisfaction regarding the smoothness of their journeys [1] - The station is implementing various services, including a "158" service for key passengers, enhancing the travel experience [1] Air Travel - At Lukou International Airport, approximately 3.8 million passengers are expected to be transported during the Spring Festival, with a daily average of over 95,000 passengers, representing a year-on-year growth of about 3.5% [2] - The airport is optimizing its international flight routes, including new and restored services to popular destinations, to meet the rising travel demand [2] Overall Travel Trends - The Spring Festival is characterized by a surge in both return home and leisure travel, with a notable increase in "ice and snow tourism" and "winter escape" trips [2] - The combination of a long holiday and improved transportation infrastructure is facilitating easier travel for millions of people [3]

Core Insights - The annual Spring Festival travel rush is expected to see a record high of 9 billion trips, driven by a 9-day holiday and increased travel demand [1] - The tourism market is experiencing significant growth, with rising bookings for flights, hotels, and group tours during the holiday period [1] Group 1: Travel Trends - Ice and snow tourism in northern China and warm weather tourism in southern regions are expected to be popular this Spring Festival [2] - The civil aviation sector anticipates a passenger transport volume of 95 million, representing a year-on-year increase of approximately 5.3% [2] - Hainan is projected to be a top travel destination, with hotel bookings increasing by 191% compared to last year [2] Group 2: Consumer Behavior - There is a notable trend towards deeper and more fragmented travel experiences, with travelers opting for longer stays and more personalized travel packages [4][5] - The average travel duration for users during the Spring Festival is expected to reach 5.9 days, an increase of 1.1 days from the previous year [4] - Self-driving tours and flexible travel options are gaining popularity, with over 85% of self-driving tour bookings coming from nearby destinations [4] Group 3: International Travel - The demand for outbound travel is stronger than in previous years, with Southeast Asia remaining a popular choice among travelers [6] - There is a significant increase in interest for less conventional destinations, with countries like Kazakhstan and Uzbekistan seeing notable growth in bookings [6] - The trend of foreign tourists visiting China during the Spring Festival is also on the rise, with a 471% increase in bookings from Russian tourists [6] Group 4: Diverse Travel Experiences - The variety of travel experiences is expanding, with unique activities such as Hanfu photography gaining popularity [7] - Destinations that combine scenic beauty with cultural significance are becoming increasingly sought after by travelers [7]