旅游+购物消费新模式

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空包而来满载而归 “进货式旅游”吸引国内外游客
Yang Shi Xin Wen Ke Hu Duan· 2025-05-04 09:45
Group 1 - The core viewpoint is that Yiwu, as a new tourism city, is attracting both domestic and international tourists through a "tourism + shopping" consumption model, particularly during the May Day holiday [1] - Yiwu International Trade City, the world's largest small commodity distribution center, is experiencing high foot traffic, with approximately 200,000 visitors expected to enter for purchasing on a single day [1] - The "wholesale retail dual operation" model adopted by merchants in the toy section allows tourists to purchase items at wholesale prices, enhancing the shopping experience [3] Group 2 - The unique "cargo-style tourism" model in Yiwu, where visitors arrive empty and leave with goods, is drawing a significant number of foreign tourists who include Yiwu in their shopping itinerary while visiting China [5] - Yiwu has been selected as a provincial pilot for innovative inbound tourism development, introducing eight major service initiatives to enhance the tourist experience [7] - New tourism routes have been launched, such as "Yiwu Departure: Explore Zhejiang," which connects Yiwu's trade city with cultural sites, providing comprehensive services for transportation and accommodation [7]