Core Insights - The article highlights the transformation of tourism consumption from mere "check-in" experiences to "deep cultural experiences," driven by emotional value and creative engagement [1][2] Group 1: Tourism Consumption Trends - During the National Day and Mid-Autumn Festival holiday, key retail and catering enterprises in China saw a sales increase of 2.7% year-on-year [1] - Foot traffic and sales in 78 monitored pedestrian streets increased by 8.8% and 6.0% year-on-year, respectively [1] - In Jingdezhen, the unique marketing approach of the "Chicken Chop Guy" led to a 15% year-on-year increase in travel bookings, with 50% of the visitors being aged 20 to 30 [2] Group 2: Cultural and Technological Integration - The integration of "culture and tourism" through various models such as "culture + performance," "culture + technology," and "culture + food" is creating diverse consumption scenarios [3] - In Beijing, 2,497 commercial performances attracted approximately 670,000 attendees, generating ticket sales of about 218 million yuan, a year-on-year increase of approximately 118% [3] - The use of technology in tourism, such as AI guides and AR interactions, is fostering new business models and enhancing traditional celebrations [3] Group 3: Policy and Market Dynamics - The outbound and inbound tourism markets are experiencing significant activity, with a notable increase in hotel bookings in countries like Japan, Thailand, and Vietnam [5] - Domestic cities are actively distributing consumption vouchers to stimulate spending, with Haikou issuing 13.5 million yuan in vouchers, primarily for tourism [5] - The issuance of consumption vouchers is aimed at boosting various sectors, including dining, accommodation, and entertainment, thereby enhancing overall consumer engagement [5]