本报讯 春节将至，海南旅游市场暖意融融。为迎接2026年春节假期，海南省旅游协会牵头全省各大旅 游企业，策划推出一系列旅游促销活动，同步配套多项暖心志愿服务举措，为游客奉上一场高品质、有 温度的新春琼岛之旅。 海南热带野生动植物园开启"海野迎新春 萌马陪您过大年"主题活动，马年科普嘉年华、萌马巡游送春 福、手工DIY派对等趣味活动轮番上演。石花水洞地质公园举办"洞藏黎乡韵·策马贺新春"活动，以扎染 体验、儋州调声等非遗活动展现海南本土文化魅力。海南长影奇幻乐园推出"长影食光里·首届国潮非遗 庙会"，融合年货市集、非遗展示、民俗体验、文艺演艺等多元内容，打造沉浸式新春庙会体验。梦幻 香山旅游区举办山海落日音乐节，即将上演摇滚自由夜、时光金曲夜、啤酒狂欢夜、青春新声夜四天不 同主题的音乐盛宴，搭配美食市集、烟花秀，点燃新春欢乐氛围。 海南各旅游企业围绕"基础保障、特殊关怀、便民服务、文化服务"四大维度，打造全方位暖心服务体 系，让游客的海南新春之旅更舒心、更安心。 此外，海南省旅游协会还发起"文明畅游 马年大吉"旅游志愿暖心活动，以全方位、精细化的志愿服务 为游客旅途保驾护航，让来自全国各地的游客感受椰岛温情。记 ...

Core Insights - The travel industry is experiencing a significant promotional event for the Double Eleven shopping festival, with platforms like Fliggy offering unprecedented hotel package deals that have attracted a large number of consumers [3][4][5] - Major hotel brands, including Marriott, Wanda, and Hilton, have reported record sales during this promotional period, with some packages selling tens of thousands of units [5][6] - The competition among travel platforms has intensified, with Fliggy, Ctrip, Meituan, and others aggressively marketing their offerings, leading to price wars and increased consumer interest [7][8] Group 1: Promotional Strategies - Fliggy launched its promotional campaign on October 20, showcasing a wide variety of travel products and significant discounts, resulting in record sales figures [4][5] - Many hotels are offering low prices and additional benefits, such as no price hikes during holidays, to encourage immediate bookings and increase redemption rates [6][8] - The number of participating hotels and travel products has doubled compared to last year, indicating a robust response from the industry [5] Group 2: Competitive Landscape - The competition for hotel bookings has become fierce, with platforms like Meituan and Ctrip also entering the fray, offering similar or lower-priced packages [7][8] - High-end hotels, traditionally priced at over 10,000 yuan per night, are now offering discounted packages to attract consumers during this promotional period [8] - The overall hotel market is facing pressure due to increased competition and a rise in the number of new hotel openings, with over 2,173 new hotels launched in the first half of the year [9] Group 3: Market Performance - Major hotel groups have reported declines in key performance indicators in the Greater China region, with RevPAR and average daily rates showing negative growth for several brands [8][9] - The need for hotels to boost sales and cash flow has led to a greater emphasis on promotional events like Double Eleven, which is seen as a critical opportunity for performance recovery [9][10] - Fliggy, having been integrated into Alibaba's e-commerce group, is under pressure to deliver strong results during this promotional period to validate its market position [10][11]