中国游客在肯尼亚马赛马拉游览。 炎热暑期，中国出境游市场也火热开启。记者从多家旅行社和在线旅游平台了解到，今年暑期出境 游市场将延续去年的强劲复苏势头，预订人次增幅显著，目的地丰富度进一步提升，家庭亲子游占比 大，长线游增长迅速，免签国家和新兴目的地受青睐。 中国游客在匈牙利布达佩斯观光。 中国游客参观埃及菲莱神庙。 多重因素推升需求 中国游客看世界的选择越来越多。去哪儿预订数据显示：今年暑期出境游客足迹已覆盖3698个城 市，同比增加590个，吉隆坡、首尔、大阪、东京、曼谷、中国香港等是热门出境游目的地城市。 亲子游家庭成主力军 去哪儿相关负责人介绍："随着出境航班的增加，今年暑假出境游性价比较高。截至目前，去哪儿 平台上国际机票平均支付价格较去年同期下降15%。其中，飞往加拿大、韩国、日本、埃及和瑞典的机 票价格下降最多，降幅近两成；飞往西班牙、意大利、新西兰、美国和泰国的机票价格下降15%左右。 优惠的机票价格刺激了出境游需求。" 飞猪旅行统计显示：今年暑期出境游产品均价较去年下降约5%。境外火车票和境外酒店套餐的预 订量同比增长136%和185%。日本、韩国、马来西亚、中国香港、泰国、美国、新加坡、澳 ...

Core Insights - The summer tourism market for 2025 has officially started, with family travel, particularly for parents with children, becoming the dominant force driving market growth [1][2] - The overall market size is experiencing growth, with significant increases in bookings for flights, hotels, and tickets, particularly for long-distance travel and international destinations [1][2] Group 1: Family Travel Dominance - The family travel segment, especially those traveling with children, is a key driver of market growth, with parent-child travelers accounting for over 34% of domestic airline passengers [2][3] - Popular destinations for family travel include Beijing, Shanghai, Chengdu, and Kunming, with theme parks like Shanghai Disneyland and Beijing Universal Studios being top choices [2][3] Group 2: Travel Timing and Trends - The peak travel period for family trips is predicted to be from mid-July to mid-August, aligning with school vacation schedules, leading to increased flight prices during this time [3] - There is a notable increase in first-time flyers, with an estimated 6 million expected to fly for the first time this summer, indicating a growing demand for related services [6] Group 3: Diverse Travel Options - Families are seeking high cost-performance and flexible travel options, leading to a rise in multi-modal travel solutions, such as connecting flights and combinations of air and ground transport [4][5] - The popularity of self-driving trips is also increasing, with significant growth in car rental orders, particularly in regions like Sanya, Chengdu, and Qingdao [5] Group 4: Quality and Experience Focus - There is a growing demand for quality travel experiences, with high-star hotel bookings increasing by over 20% and deep travel experiences gaining popularity [7][8] - The trend towards long-term stays is evident, with a 40% increase in long-term rental orders in the vacation rental sector, highlighting a shift in consumer preferences towards immersive travel experiences [7][8] Group 5: Young Consumer Behavior - The university student demographic is showing significant growth in travel participation, with a 77% increase in travel numbers and a 6% rise in average spending [8] - The focus on quality experiences over traditional travel styles is becoming more pronounced among younger travelers [8]

Group 1: Summer Travel Trends - The peak of summer travel bookings has begun, with significant year-on-year increases in bookings for flights, hotels, tickets, and car rentals [1] - Long-distance travel consumption has increased by 7 percentage points compared to the same period last year, with the Northwest, Northeast, and Southwest regions being popular destinations for summer vacations [1] - The family travel segment, particularly with children, constitutes 60% of summer travelers, indicating a strong demand for family-oriented travel experiences [1] Group 2: Booking Insights - Tuniu's latest booking data shows that the first wave of summer travel peaked on June 28, with travel demand expected to continue until mid-August [1] - Domestic long-distance travel and short-distance outbound travel are particularly popular, accounting for 45% and 23% of travel volume, respectively [1] - University students are the fastest-growing demographic among travelers, with a 77% increase in travel volume compared to last year [1] Group 3: Popular Destinations and Activities - Popular attractions for family travelers include Shanghai Disneyland, Beijing Universal Resort, Chengdu Research Base of Giant Panda Breeding, Badaling Great Wall, and Zhangjiajie National Forest Park [1] - Theme parks are leading in popularity among family travel themes, with significant bookings for parks like Chimelong Ocean Kingdom and Shanghai Disneyland [2] - Coastal destinations such as Sanya, Qingdao, and Dalian are favored by families seeking water activities during the summer [2] Group 4: Quality Travel Trends - There is a notable trend towards quality travel, with bookings for high-star hotels increasing by over 20% year-on-year [3] - Hotel packages that include dining and entertainment have seen a 25% increase in booked nights compared to last year [3] - Car rental bookings for self-driving tours have surged by 64% year-on-year, reflecting a growing preference for flexible travel options [3] Group 5: Car Rental and Self-Driving Trends - Car rental platforms report a continued rise in self-driving travel, with domestic orders expected to increase by nearly 40% year-on-year [4] - The demand for mid-to-long-distance self-driving orders has grown by 48%, indicating a shift towards deeper travel experiences [4] - The acceptance of electric vehicles has significantly increased, with orders for pure electric cars projected to surge by 148% [4] Group 6: International Travel Insights - There is a steady increase in outbound travel bookings, with a 13.5% year-on-year growth in self-driving travel abroad since June [5] - Countries like Italy, France, and Sweden have seen substantial increases in self-driving demand, with growth rates of 35%, 40%, and 94% respectively [5] - The senior demographic (60 years and older) shows a growing interest in self-driving travel, with an 8.6% increase in demand compared to younger travelers [5]

习霁鸿 一张演唱会门票，能玩出什么花样、做出什么文章? 近日，海口用陈奕迅FEAR and DREAMS世界巡回演唱会5场演出、近6万入场观众，又一次给出了 答案。 凭着这张门票，歌迷乐享一系列优惠玩转海口，海口也因此撬动消费3.95亿元。皆大欢喜。 与此同时，海口的国际影响力也获得深度认可——6月23日，2025年度《中国城市国际传播影响力 报告》发布，海口入选2024年度国际传播影响力Top30城市，以及年度潜力上升城市。《报告》提到， 2024年海口蓬勃发展的文化演艺产业和国际化消费活力，强势吸引全球目光。 艺人愿意来、歌迷愿意留、商户愿意宠，在竞争白热化的"演艺红海"，滨海旅游城市海口的国际影 响力何以持续放大，并建立起这样"三向奔赴"的感情?这份奔赴的默契又将对海口打造国际演艺之都带 来怎样的惊喜与期待？ 这是一种怎样的"三向奔赴"？ 从数据来看海口打造国际演艺之都的经济账—— 陈奕迅演唱会5场，入场观众5.91万人次，岛外观众占69.26%，游客总花费3.95亿元。 时代少年团演唱会2场，场内观众7.01万人次，岛外观众占比95%，游客总花费6.55亿元。 坎耶·维斯特演唱会2场，观众近8万人次， ...

暑期来临，学生和家庭的出游计划在直播间得到满足，美腕直播间总计售出近10万件旅游景区和酒店套 餐，覆盖迪士尼乐园、乐高乐园、环球影城等热门游乐园，并挖掘不少特色旅游项目，如安吉云上草 原、张家界森林公园等。新疆、稻城亚丁、乌镇、九寨沟、长白山等地成为热门旅游目的地，销售量均 远超预期。 乘着"国补"政策东风，年轻人纷纷为兼具设计感与情绪价值的科技产品买单。他们不仅关注智能产品的 科技创新，更被其附加的"情绪价值"所吸引。GoPRO运动相机、徕卡拍立得等兼具潮流与社交属性的 产品，成为年轻一代追捧的代表选择。 6月20日，今年的618大促迎来收官，美腕直播间数据显示，总计参与品牌超1700家，其中国货产品占半 数，贡献了近六成的销量。 众多热销商品中，"夏日经济""情绪经济"成为高频词，从消暑旅游地到乐园、酒店门票，从潮玩盲盒到 智能小家电，再到养宠人的多层次需求，推动直播间时尚品类、宠物品类双双增长超25%，见证了消费 市场从"刚需囤货"到"品质悦己"的转变。 今年618，许多消费者在直播间为自家冰箱囤货冰淇淋，伊利甄稀、八喜、和路雪、哈根达斯等多品牌 冰淇淋受到青睐，直播间总计售出近90万支/盒冰淇淋，用丰 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in sales and user engagement during the 2025 Fliggy 618 Global Travel Festival, with a 25% year-on-year increase in transaction value and a 30% increase in active users [1][6] - The sales of travel products, including flight tickets, hotel packages, and entertainment tickets, reached over 6 million items sold, setting a new historical record [1] - Calendar-based products saw a 58% increase in booked nights compared to the previous year, indicating a strong consumer interest in pre-booking travel [1][4] Group 2 - The live streaming aspect of the sales event was particularly successful, with a 130% year-on-year increase in transaction value driven by the expansion of Fliggy's official live streaming channels [2][4] - The average transaction value per customer during the live streaming event approached 5000 yuan, reflecting a shift in consumer behavior towards valuing experience and quality over just price [2][4] - Popular domestic travel destinations included Hainan, Guangdong, and Zhejiang, while international destinations like Japan and South Korea were also in high demand [6][7] Group 3 - The 618 sales event is seen as a crucial indicator of summer market demand, allowing businesses to strategize and enhance their services accordingly [6] - The event has helped travel businesses to attract new customers and re-engage previous ones, with some products exceeding sales expectations significantly [6] - Fliggy plans to continue the momentum with a return sale of popular products from June 21 to June 30, including various hotel promotions and travel packages [7]

2025年端午假期旅游市场在传统民俗与现代消费的碰撞中展现出强劲活力，短途休闲游主导市场基本 盘，文体旅融合与亲子经济成为核心增长极。 短途休闲游主导市场，消费趋势呈现多元化特征 经文化和旅游部数据中心测算，端午节假期3天，全国国内出游1.19亿人次，同比增长5.7%；国内出游 总花费427.30亿元，同比增长5.9%。今年端午假期，旅游市场呈现出短途化、本地化的显著特征，周边 游成为消费主力。途牛数据显示，上海、北京、广州、三亚等传统热门城市位列境内游目的地前十，而 乌鲁木齐、延安、南平、伊犁等三四线城市及县域旅游市场增速显著，成为新的增长点。木鸟民宿报告 进一步指出，省内游及邻省游订单占比达65%，青岛、北京、成都等城市成为热门目的地，福州首次跻 身前十，民宿订单同比上涨72%。这种"传统热门城市+新兴县域目的地"的互补格局，既满足了游客对 经典景区的向往，也契合了"轻度假"趋势下对小众体验的追求。 而出行方式的多元化成为短途游的显著特征。自驾游与高铁游成为主流选择，飞猪数据显示，端午期间 国内租车服务预订量同比增长约30%，乌鲁木齐、成都、三亚等城市成为租车游热门目的地。途牛则提 到，上海、广州、北京等 ...

全球开园规模最大的乐高乐园——上海乐高乐园度假区将于2025年7月5日开园迎客。 5月28日晚8点，上海乐高乐园度假区开启一日票及酒店销售服务。 据澎湃新闻报道，记者在乐高乐园官方微信小程序搜索发现，当晚开票后一小时左右，上海乐高乐园酒 店在开园首日入住的最便宜的标准家庭房及"标准家庭房+一日票"的套餐已售完，随后除套房外的客房 也很快售罄。 开票后一个半小时以内，开园首日的所有客房全部售罄。 最高价格一晚7463元 据上观新闻报道，乐高乐园酒店位于整个乐园的入口处，是一栋六层建筑，外墙是经典的乐高缤纷色 块，就像是搭出来的巨型乐高积木。 图片来源：上观新闻 工作人员介绍，酒店共有250个房间，分为乐高城堡、乐高城市、乐高好朋友、乐高幻影忍者、乐高悟 空小侠5个主题，房型则有标准家庭房、园景家庭房、园景家庭套房、尊享园景家庭套房四种。 图片来源：上观新闻 标准家庭房，开园首日的价格为2400元/晚；园景家庭房，开园首日的价格为2760元/晚；园景家庭套 房，开园首日的价格为6563元/晚； 尊享园景家庭套房，开园首日的价格为7463元/晚 。 其中，套房包含上海乐高乐园2大1小两日票；而开园首日"标准家庭房+ ...

上海乐高乐园度假区首日门票5月28日开售，首日标准票价为549元。 在上海迪士尼乐园开园近10年后，上海又一大型乐园项目上海乐高乐园度假区即将开园。5月28日，上海乐高乐园度假区一日票及酒店正式开售。 首日标准票价549元 上海乐高乐园将于今年7月5日正式开园。在乐园官方小程序上，目前已经可以购买首日至今年8月31日的门票。 首日标准票价为549元，适用于购票当日13周岁以上至60周岁以下的人群，2周岁至12周岁的儿童可购买儿童票，票价为439元，60周岁以上老年人票价同 为439元。 从7月5日至8月31日，上海乐高乐园共有3种票价。其中8月18日至8月22日标准票价为499元，8月25日至8月29日标准票价为439元。 根据上海乐高乐园此前公布的信息，乐园最低标准票价为平季日的319元，常规日标准票价为379元，该价格覆盖大部分工作日。而在国庆节、春节和劳动 节等出行需求旺盛的日期，乐园执行特别高峰日票价，标准票价格为599元。 除官方小程序已开售外，5月28日晚8时，游客可通过抖音、携程旅行、美团等渠道购买首日门票及酒店。 即将进入运营测试 上海乐高乐园是全球第11个、中国首个乐高乐园。建成后，上海乐高 ...

"旅游也是爱好，爱好哪有不烧钱的？" 撰文｜ 许嘉婧 编辑｜ 薇薇子 每个月 至少周末出国游1次 ，对于95后打工人Brian来说，是不可或缺的。 周五18点以后到周六12点前，他会搭乘任意航班去往国外一座新的城市，在那里计划好为期2天的自由行，再搭周一早晨的航班飞回上海上班。 无需年假。 譬如，3月初的上海是不适合citywalk的，阴雨连绵，还有些微冷。那个周末，Brian为自己制定了一场 "解锁日本三大温泉之一的主题游" 。他搭 乘了周六早上11点的春秋航空从浦东机场出发，14点抵达名古屋，倒火车，17点夜幕刚降临时，正好抵达下吕温泉酒店办理入住，吃完自助晚餐 还来得及欣赏当地的烟火大会。周日上午，再悠闲地逛逛下吕小镇附近的合掌村，下午搭车去大阪购物，再去机场等待周一清晨的航班。 来源：Brian提供 Brian在上海一家互联网企业做产品经理，工作并不清闲，但丝毫影响不了他周末极限出游的热忱。况且，这样一趟短暂的周末出国GAP，没有大 众想象中的烧钱。 Brian算了算， 总开销是不超过3000元的 ：温泉酒店"一泊二食"（一晚住宿+早晚自助餐）单人票1200元，火车票600元左右。而最值的是他抢 的特 ...