Core Insights - The article highlights the significant increase in domestic tourism in Chongqing, particularly at the newly popular Xia Bu Town, which saw a 743% year-on-year increase in visitor numbers during the May Day holiday [3][5][12] - The rise of Xia Bu Town has shifted the focus from traditional tourist spots like Hongya Cave, which experienced a modest 12% growth, indicating changing consumer preferences in tourism [3][5][15] - The success of local delicacies, particularly the Rongchang Braised Goose, has played a crucial role in attracting tourists, with over 290,000 geese sold during the holiday [6][11][12] Tourism Statistics - Xia Bu Town attracted nearly 900,000 domestic visitors, surpassing Hongya Cave by 200,000 visitors, making it the top A-level scenic area in Chongqing [5][12] - The Rongchang District received a total of 2.345 million visitors during the holiday, reflecting a 168% increase compared to the previous year [5][12] - The Chongqing Animal Park also saw a 147% increase in visitors, reaching 430,000 during the same period, indicating a growing interest in animal-related attractions [16][17] Local Economic Impact - The influx of tourists led to a significant strain on local resources, with the population of Rongchang District being only 660,000, yet accommodating nearly four times that number during the holiday [5][12][14] - Local government initiatives, such as opening public canteens and providing free accommodations, were implemented to manage the surge in visitors [13][14] - The popularity of Rongchang Braised Goose has not only boosted local sales but also created a ripple effect, benefiting nearby tourist spots like Dazu Rock Carvings [14][15] Marketing and Promotion - The rise of social media influencers, particularly the "Rongchang Goose Brother," has been instrumental in promoting local cuisine and attracting tourists [11][15] - The Chongqing Municipal Tourism Commission has been actively promoting local culinary experiences as part of its broader strategy to enhance tourism [15][16] - The article emphasizes the importance of unique local experiences in driving tourism, as seen with the success of the "Yuwai 360 Bowl" campaign [15]