Group 1 - The tourism industry is increasingly recognized for its role in economic and social development, leading to a greater emphasis on promoting local tourism resources and attracting visitors [3][4] - Innovative tourism advertising methods have evolved, including the use of promotional materials, videos, and social media, reflecting changes in tourism development and consumer perceptions [3][4] - Unique local IPs, such as "Su Chao" in Jiangsu, serve as effective tourism promotion tools, enhancing city recognition and driving economic benefits through various promotional activities [4][5] Group 2 - The "Su Chao" event is projected to generate over 300 million yuan in economic benefits, with an average revenue increase of over 20 million yuan for each city involved [5] - The integration of culture and tourism has led to a growing number of participants who seek deeper engagement with local history and culture, facilitated by knowledgeable guides [6][8] - Local markets are becoming popular tourist destinations, providing visitors with authentic experiences and contributing to new consumption growth points for cities [9][10]