Core Viewpoint - The recent notice issued by the State Council emphasizes the need to enhance the standardization level in the tourism market to promote high-quality development in the industry [1][2]. Group 1: Current State of the Tourism Industry - The tourism industry in China has been flourishing, becoming an essential part of people's quality of life, but issues such as inconsistent service and consumer exploitation have emerged [1]. - Problems like forced shopping and data-driven price discrimination have negatively impacted the healthy development of the tourism sector [1]. Group 2: Importance of Standardization - Standardization is crucial for ensuring consistency, reliability, and predictability in tourism products and services, helping to eliminate information asymmetry for consumers [1]. - Establishing industry entry thresholds and behavioral norms through standardization can create a fair, transparent, and orderly market environment, curbing unhealthy competition [1]. - Enforcing tourism standards can effectively combat fraud and protect consumer rights, thereby enhancing the industry's credibility [1]. Group 3: Progress in Standardization - As of May 2024, China has made significant progress in tourism standardization, with 35 national standards and 83 industry standards established, covering various aspects such as travel agencies, accommodation, transportation, and scenic spots [2]. - The implementation of these standards has led to product upgrades and service improvements in many scenic areas and enterprises, transitioning from extensive management to refined development [2]. Group 4: Future Directions for Standardization - The tourism industry is rapidly evolving, necessitating that standardization keeps pace with new trends and demands, requiring timely updates to existing standards [2]. - Effective implementation is critical; a closed-loop system of "formulation—implementation—evaluation—improvement" is needed to ensure that tourism standardization is actionable and beneficial for the industry [2].

格隆汇9月28日｜经济日报：国办近日印发《关于进一步加强旅游市场综合监管的通知》，提出要提升 旅游标准化水平。旅游是典型的服务行业，标准是衡量服务的一把尺，可以量出发展的短板，也可以标 出提升的方向。标准化水平的不断提高，能更好助推旅游业高质量发展。近年来，我国旅游业欣欣向 荣，旅游日益成为人民群众美好生活的重要组成部分。不过，一些成长的烦恼逐渐显现：从业者"看心 情服务、凭经验做事"，游客体验像"开盲盒"，一不小心还可能碰到强迫购物、大数据杀熟等陷阱…… 这些乱象，严重影响着旅游业健康发展。治理乱象、规范发展，需要进一步提升旅游标准化水平。 ...

我国在旅游标准化方面已取得积极进展。截至2024年5月，全国旅游标准化技术委员会已制定旅游相关 国家标准35项，旅游行业标准83项，涵盖旅行社、旅游住宿、旅游交通、旅游景区等方面。这些标准的 颁布实施，促使越来越多景区、企业对标进行产品升级与服务提质，从粗放经营到精细发展，从各自为 战到规范有序，旅游标准化助推行业实现质的飞跃。 旅游业发展日新月异，新业态、新现象、新需求层出不穷，旅游标准化也需与时俱进，及时跟进新标 准，动态调整老标准，避免标准制定滞后于实践需要。更重要的是，落地是关键，若只停留在纸面，再 好的标准也是毫无用处。破解执行难题，需要构建"制定—实施—评估—改进"闭环，才能让旅游标准化 有方向、有回响，更好助力行业前行。 国办近日印发《关于进一步加强旅游市场综合监管的通知》，提出要提升旅游标准化水平。旅游是典型 的服务行业，标准是衡量服务的一把尺，可以量出发展的短板，也可以标出提升的方向。标准化水平的 不断提高，能更好助推旅游业高质量发展。 近年来，我国旅游业欣欣向荣，旅游日益成为人民群众美好生活的重要组成部分。不过，一些成长的烦 恼逐渐显现：从业者"看心情服务、凭经验做事"，游客体验像"开盲盒 ...

Core Points - The State Council has issued a notice to enhance the comprehensive regulation of the tourism market [1] - The notice emphasizes the need to improve the standardization level of tourism [1] - It calls for the establishment and revision of national, industry, and local tourism standards [1] - The initiative aims to manage and service new tourism formats and products through standard development [1] - There is a focus on promoting the implementation and pilot work of tourism standards to enhance product quality and service levels [1]