Core Viewpoint - The event "Happy Market for Double Festivals" in Zhengzhou's Shangjie District successfully stimulated consumer enthusiasm and showcased the area's economic vitality through diverse activities and participation from over a hundred businesses [1][3][12]. Group 1: Event Overview - The event was organized by multiple local government departments to promote consumption during the festive season [1][12]. - It featured eight functional areas including dining, retail, leisure, and cultural activities, effectively meeting diverse consumer needs [4][6]. Group 2: Consumer Engagement - The event attracted significant foot traffic, with many attendees expressing satisfaction and a desire for more frequent events [7][11]. - Interactive activities, such as traditional craft demonstrations and live cooking, enhanced the consumer experience and engagement [6][7]. Group 3: Economic Impact - Sales data indicated a substantial increase in business activity, with specific examples showing a fruit tea vendor selling over 500 cups, and a retail store exceeding 30,000 yuan in sales [9][12]. - The event not only boosted immediate sales but also encouraged ongoing consumer interest in local businesses [11][12]. Group 4: Future Initiatives - The local government plans to continue enhancing consumer offerings by focusing on night economy, commercial street improvements, and attracting new businesses [12].

Group 1 - The core viewpoint of the article is the launch of the "Cool Summer Hainan Vacation" campaign aimed at boosting summer tourism consumption in Hainan, featuring various discounts and subsidies for tourists [2][3]. - The Hainan Provincial Tourism and Culture Sports Department has announced a summer tourism consumption subsidy of 40 million yuan from July 1 to September 30, targeting domestic tourists and residents [3]. - Various hotels and scenic spots in Hainan are offering over a hundred discount packages, including complimentary services such as free extra beds and cool food and drinks [2]. Group 2 - A total of 10 million yuan in "flight + hotel" combination vouchers will be distributed to tourists flying into Hainan and staying at designated hotels, with an additional 13 million yuan in vouchers planned to expand the subsidy [2][3]. - Tourists can receive cash back based on their total spending during their stay, with specific cashback amounts for different spending thresholds, such as 300 yuan for 2,000 yuan spent and up to 3,000 yuan for 10,000 yuan spent [3]. - From May 30 to September 20, tourists aged 50 and above, as well as visitors from Guangdong, Hong Kong, Macau, and Taiwan, can enjoy free entry to 29 participating scenic spots [4].