12月30日，贵州省文化和旅游厅发布《2026年贵州文旅优惠活动方案》(下简称《方案》)。本次《方案》的发布旨在进一步释放旅游消费潜力，通过优惠 活动"引客入黔"，让更多人了解贵州、来到贵州、爱上贵州，推动全省文旅产业高质量发展。 根据《方案》，自2026年1月1日至12月31日，贵州省将对多类游客实行门票免费政策。其中，全国(含港澳台)6周岁以下儿童、65周岁以上老年人凭有效 身份证明享受贵州全省国有A级旅游景区门票免费优惠(不含特许经营项目)；现役及退役军人、人民警察、消防救援人员、医护工作者、人民教师、台湾 首次到大陆游客、残疾人凭有效身份证明、工作证件和资格证件享受贵州全省国有A级旅游景区门票免费优惠(不含特许经营项目)；全国(含港澳台)在校 大、中、小学生凭有效学生证明、学生证件享受贵州省内国有A级旅游景区门票免费优惠(不含特许经营项目)。 据悉，《2026年贵州文旅优惠活动方案》的推出，延续了贵州文旅近年来"优惠便民"的一贯思路，把免票群体扩展至更多群体，并特别纳入台湾首次到大 陆同胞，不仅具有经济效应，更进一步推动两岸文化交流。 而"一票多日游"和"联票折扣"的推出，更是明确传递出贵州旅游业从" ...

Investment Rating - The industry investment rating is "Outperform the Market" [12] Core Insights - The National Day and Mid-Autumn Festival holiday saw an increase in travel radius, with a total of 2.432 billion cross-regional trips expected, averaging 304 million trips per day, a year-on-year increase of 6.2% [7] - The outbound tourism market is thriving, with popular destinations including Japan, Thailand, Malaysia, South Korea, and Singapore, and a significant increase in bookings for less traditional destinations [6][8] - The long holiday period has driven growth in long-distance travel, with a notable increase in hotel bookings in non-first-tier cities, reflecting a shift in consumer preferences [8][9] Summary by Sections Travel Demand - The holiday period led to a significant increase in travel demand, with the average spending per trip rising by 14.6% compared to last year [7] - The number of outbound travelers is expected to exceed 2 million per day during the holiday, with a year-on-year increase of 25.8% in total outbound trips [6] Regional Tourism Growth - New transportation projects have boosted tourism in related regions, with some scenic spots experiencing search interest increases of up to 227% [9] - Cities like Shanghai and Hunan reported substantial increases in tourist numbers, with Shanghai receiving 25.485 million visitors, a 19.74% increase year-on-year [10] Investment Opportunities - The report suggests focusing on travel-related companies that are likely to benefit from the ongoing tourism boom, including OTA platforms like Trip.com and leading hotel chains [10]

Investment Rating - The report assigns an "Accumulate" rating for Hong Kong Travel (00308.HK) for the first time [1]. Core Views - The company is positioned as a leading integrated platform for tourism investment and operation, backed by the central enterprise China Travel Group, focusing on both domestic and international expansion [1][9]. - The tourism sector is experiencing sustained high demand, supported by policies aimed at releasing consumer potential, with expectations for continued growth in domestic travel [3][41]. Summary by Sections Company Overview - Hong Kong Travel, established in July 1992 and listed in November of the same year, operates as a tourism asset investment and operation platform under China Travel Group, managing approximately 60 domestic and international scenic spots by the end of 2024 [13][33]. - The company has a diversified business model that includes tourism attractions, travel documentation, hotel operations, and cross-border passenger transport [17][33]. Core Highlights - The tourism industry is experiencing robust growth, with domestic travel numbers and spending showing significant increases, indicating strong consumer demand [38][41]. - The company has a nationwide layout of scenic spots, focusing on integrated operation and management, with a revenue breakdown showing significant contributions from various segments [45][54]. Financial Analysis - Revenue projections indicate a growth trajectory, with total revenue expected to reach HKD 5,559 million by 2027, reflecting a compound annual growth rate (CAGR) of 4.19% [1]. - The net profit attributable to shareholders is forecasted to increase significantly, from HKD 239.55 million in 2023 to HKD 597.20 million by 2027, indicating a strong recovery and growth potential [1]. Investment Forecast and Recommendations - The report anticipates that the company will continue to expand its quality tourism assets, justifying a valuation premium and supporting the "Accumulate" rating [1][9]. - The expected price-to-earnings (P/E) ratios for the upcoming years are projected to be 32, 21, and 15 for 2025, 2026, and 2027 respectively, reflecting the company's growth potential [1].