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东南亚游客正把“非一线”中国城市送上“顶流”!
Guan Cha Zhe Wang· 2025-12-22 10:26
Core Insights - The report by Ctrip indicates that China and Thailand are expected to be among the hottest international travel destinations by 2026, driven by the millennial and Gen Z demographics reshaping global travel demand [1][2] Group 1: Travel Trends - Ctrip's 2025 data shows that China has become one of the fastest-growing destinations for Thai tourists, with significant shifts in regional travel preferences [1] - Notably, non-first-tier cities in China have emerged as the fastest-growing travel destinations, surpassing traditional favorites like Tokyo and Osaka [1] - For instance, the number of Thai tourists visiting Chongqing increased by 395% year-on-year, with related bookings rising by 828% [1] Group 2: International Visitor Growth - Ctrip's data reveals that international tourist interest in China is on the rise, particularly from ASEAN countries like Thailand, Singapore, and Malaysia, with flight bookings expected to exceed 100% year-on-year growth [2] - Singaporean tourists are actively planning international trips for the first quarter of 2026, with China and Malaysia being popular choices [2] Group 3: Demographic Shifts - By 2026, millennials aged 29 to 44 are projected to become the largest travel demographic, accounting for nearly half of global bookings, followed closely by Gen Z travelers aged 15 to 28 [3] Group 4: Regional Tourism Dynamics - The overall quality of tourism services in China has significantly improved over the past one to two years, enhancing its appeal as an emerging travel destination in Asia [4] - Southeast Asian countries, which have long relied on Chinese tourists, may face increased pressure as Chinese domestic tourism becomes more attractive, leading to a "dual competition" scenario in the regional tourism market [4] - Industry experts suggest that Southeast Asian nations need to accelerate their positioning adjustments and strengthen their unique advantages in culture, health, and natural ecology to cope with the competitive landscape [4]