Core Insights - The event "Traveler's Night and Jietu Automobile's Fourth Travel+ Conference" was held in Beijing, where the 2026 Jietu Traveler and Jietu Traveler C-DM were launched [1] - Jietu has positioned itself in the "Travel+" ecosystem, recognizing that cars are not just transportation but also a means for users to explore and experience new lifestyles [3] - Jietu has achieved significant milestones, including over 2 million users globally within 86 months and 400,000 units sold of the Traveler series in just 26 months, making it the fastest in its category [3] Product Launch - The Jietu Mountain Sea T2 has been renamed to Jietu Traveler C-DM, reflecting the company's responsiveness to user feedback and market demands [5] - The 2026 Jietu Traveler is priced between 124,900 to 164,900 yuan, while the Jietu Traveler C-DM is priced between 152,900 to 209,900 yuan [7] - Both models feature a new deep sea blue color and modern aesthetics, enhancing their visual appeal [7] Technical Specifications - The 2026 Jietu Traveler boasts "6 firsts, 8 uniques, and 14 leads" in product capabilities, while the Traveler C-DM features "10 firsts, 9 uniques, and 14 leads," totaling 33 key performance indicators [7] - The Traveler C-DM offers a comprehensive range of 1300 km, addressing range anxiety with its advanced hybrid technology [11] - Both models are equipped with high-end features, including a 15.6-inch 2.5K central control screen and advanced AI integration for improved driving experience [8][9] Market Strategy - Jietu aims to deepen its "Travel+" strategy, enhancing its product matrix and ecosystem to cater to over 2 million users globally [11] - The company emphasizes user co-creation and responsiveness to market trends as key components of its strategy [5]

Core Insights - The event "Travelers' Night and Jietu Automobile's Fourth Travel+ Conference" showcased the launch of the 2026 Jietu Traveler and Jietu Traveler C-DM, offering both fuel and hybrid electric versions to cater to global travel enthusiasts [1][2] - Jietu Automobile has achieved significant milestones, reaching over 2 million global users in just 86 months, making it the fastest Chinese automotive brand to reach this sales figure [1] - The Jietu Traveler series has been particularly successful, with over 400,000 units sold globally in just 26 months, and it has maintained a strong market presence in 91 countries [1] Product Launch and Strategy - The rebranding of "Jietu Shanhai T2" to "Jietu Traveler C-DM" reflects the brand's responsiveness to user feedback and market demands, enhancing its product lineup with advanced hybrid technology [2] - The pricing for the 2026 Jietu Traveler ranges from 124,900 to 164,900 yuan, while the Jietu Traveler C-DM is priced between 152,900 and 209,900 yuan, with multiple promotional offers available [2] - Both new models retain the classic "boxy" design while introducing new color options and upgraded exterior details, enhancing their aesthetic appeal [2] Technological Advancements - The 2026 Jietu Traveler features a 15.6-inch 2.5K central control screen and 16GB of RAM, ensuring smooth operation, while the C-DM version includes advanced hardware like the Qualcomm 8255 chip and 24GB of RAM [3] - The C-DM version is equipped with a high-level intelligent driving system, improving road condition prediction and user interaction [3] - The 2026 Jietu Traveler is powered by a Kunpeng 2.0TGDI engine with an industry-first fully automatic intelligent four-wheel drive system, while the C-DM version boasts a hybrid system with a total range of 1,300 km [3] Ecosystem Development - Jietu Automobile focuses on a "Travel+" core strategy, building an ecosystem around travel through various dimensions including products, modifications, rights, and service stations [4] - The brand has established over 3,000 service stations globally and partnered with 360 alliance partners to enhance user experience throughout their journeys [4] - With the launch of the new models, Jietu aims to deepen its "Travel+" ecosystem, supporting over 2 million users in their exploration endeavors [4]

Core Viewpoint - The launch of the 2025 Jietu Shanhai T1 marks a significant shift in the Chinese "boxy" off-road vehicle market, moving from a focus on design imitation to a deeper emphasis on technological innovation [2][6][14] Group 1: Market Context - Prior to 2017, domestic brands held less than 10% of the Chinese off-road vehicle market, which was dominated by foreign brands like Land Rover and Toyota [3] - The introduction of boxy designs in the 10 million RMB price range has made off-road vehicles more accessible to younger consumers, with Jietu Traveler being a pioneer in this segment [3][4] - By September 2024, there were 33 models of rugged SUVs on the market, with total sales reaching 555,000 units, of which domestic brands accounted for 533,000 units [3] Group 2: Jietu's Performance - Jietu's Traveler and Free Traveler series have achieved cumulative sales of 292,000 units, while the Shanhai T1 and T2 hybrid models have sold 78,000 units, with over 50% of buyers being first-line joint venture customers [4][6] - Jietu has positioned itself as a leader in the boxy vehicle segment, with a focus on innovation and technology [6][12] Group 3: Technological Innovations - The 2025 Shanhai T1 features a P1+P3+P4 three-motor architecture, which allows for stable four-wheel drive output even in extreme conditions, addressing common issues faced by hybrid off-road vehicles [7][9] - The vehicle is equipped with a 43.2 kWh lithium iron phosphate battery, offering a pure electric range of 226 kilometers and a combined range of 1500 kilometers, with a low fuel consumption of 5.89 L/100 km [9][11] - The Shanhai T1 includes a "7+X" one-button off-road mode that simplifies the driving experience, making it accessible to a broader audience [9][11] Group 4: Safety and Comfort Features - The vehicle's body is composed of 80% high-strength steel, with 55% being ultra-high-strength steel, ensuring superior safety standards [9][11] - The interior features advanced soundproofing and comfort elements, transforming the off-road vehicle into a "mobile living space" [11] Group 5: Future Outlook - The competition in the off-road vehicle market is shifting from mere vehicle comparison to a comprehensive ecosystem that includes core technology, service systems, and lifestyle culture [12][14] - Jietu is actively developing a "Travel+" ecosystem, establishing 1255 service stations globally and over 332 partner collaborations, positioning itself uniquely in the market [12][14]