Core Viewpoint - The rise of non-invasive water light technology is reshaping consumer preferences in the beauty industry, moving away from traditional invasive procedures due to their long recovery times and high costs [1][2][5] Group 1: Consumer Demand Shift - Non-invasive water light technology addresses modern consumers' needs for convenience and minimal recovery time, allowing them to return to daily activities immediately after treatment [2][4] - Traditional needle-based water light treatments are losing popularity due to their lengthy recovery periods and the social awkwardness they create for consumers [1][4] - The economic imbalance of high costs associated with traditional treatments has accelerated the shift towards non-invasive options, as consumers seek more affordable and effective solutions [1][4] Group 2: Technological Innovation - MESONUEVO's EPM technology utilizes a microchip array and instantaneous electric pulses to achieve non-invasive penetration, avoiding damage to the dermis and ensuring no recovery time is needed [2][4] - The cost of a single non-invasive treatment has been reduced to one-third of traditional procedures, making frequent treatments more accessible to consumers [4] Group 3: Changing Consumer Behavior - The trend of "lunch beauty" has emerged, with appointments for non-invasive treatments peaking during workday lunch hours, particularly among white-collar workers [4] - Younger consumers, especially those from Generation Z, are increasingly favoring non-invasive treatments over traditional options, as they find them more effective and less financially burdensome [4][5] - The safety of EPM technology has re-engaged sensitive skin users, who previously felt excluded from such treatments due to the risks associated with traditional methods [4]

Core Viewpoint - MESONUEVO introduces a revolutionary "non-invasive water light" technology that overcomes the limitations of traditional water light treatments, providing a pain-free, deep repair solution that allows for immediate use without recovery time [1][7]. Technology - The MESONUEVO device utilizes EPM electroporation technology and three-dimensional nano-microneedles to enhance transdermal absorption, creating micro-channels in the stratum corneum without affecting nerve tissues or blood vessels, thus avoiding pain and bleeding [1][3]. - The electroporation process temporarily alters skin permeability, allowing hydrophilic molecules that were previously unable to penetrate the cell membrane to enter the cells, enhancing the absorption of active ingredients [3][5]. - The device's microchip technology allows for uniform and rapid delivery of nutrients through five micro-channels, significantly improving efficiency and comfort compared to traditional methods [4][5]. Performance Metrics - MESONUEVO achieves an absorption rate of 85%, targeting the mesoderm layer, with a pain index of zero and no recovery time required, outperforming traditional methods [5]. - In comparison, traditional methods have much lower absorption rates, with ordinary topical applications at less than 7% and traditional microneedling at 64%, which also involves pain and recovery time [5]. Market Strategy - MESONUEVO focuses on professional channels, establishing a market ecosystem centered around professional skin management institutions, particularly in major cities like Shanghai, Beijing, and Guangzhou [7]. - The company provides comprehensive training for partners, including equipment operation, formula customization, and customer analysis, while also offering offline education courses on "non-invasive water light" [7]. - As the professional skin management market in China surpasses one trillion yuan, MESONUEVO's non-invasive solutions are expected to drive technological iterations in the industry, making water light treatments more accessible and routine for consumers [7].