Core Viewpoint - The rise of non-invasive water light technology is reshaping consumer preferences in the beauty industry, moving away from traditional invasive procedures due to their long recovery times and high costs [1][2][5] Group 1: Consumer Demand Shift - Non-invasive water light technology addresses modern consumers' needs for convenience and minimal recovery time, allowing them to return to daily activities immediately after treatment [2][4] - Traditional needle-based water light treatments are losing popularity due to their lengthy recovery periods and the social awkwardness they create for consumers [1][4] - The economic imbalance of high costs associated with traditional treatments has accelerated the shift towards non-invasive options, as consumers seek more affordable and effective solutions [1][4] Group 2: Technological Innovation - MESONUEVO's EPM technology utilizes a microchip array and instantaneous electric pulses to achieve non-invasive penetration, avoiding damage to the dermis and ensuring no recovery time is needed [2][4] - The cost of a single non-invasive treatment has been reduced to one-third of traditional procedures, making frequent treatments more accessible to consumers [4] Group 3: Changing Consumer Behavior - The trend of "lunch beauty" has emerged, with appointments for non-invasive treatments peaking during workday lunch hours, particularly among white-collar workers [4] - Younger consumers, especially those from Generation Z, are increasingly favoring non-invasive treatments over traditional options, as they find them more effective and less financially burdensome [4][5] - The safety of EPM technology has re-engaged sensitive skin users, who previously felt excluded from such treatments due to the risks associated with traditional methods [4]