（文章来源：证券日报） 证券日报网讯京东方A11月21日发布公告，在公司回答调研者提问时表示，公司2025年的研发项目重点 专注于无重稀土的开发与应用，以降低对中重稀土的依赖；在生产环节，公司持续开展新项目的工艺优 化和技术开发，提高生产效率和产品性能；在终端应用方面，公司持续深耕消费电子领域，同时聚焦新 能源汽车、高端电机和机器人领域，加强相关技术储备和客户拓展，进一步巩固和扩大在细分市场的竞 争优势。 ...

Group 1: R&D Focus and Business Direction - The company's 2025 R&D projects will focus on the development and application of non-rare earth materials to reduce dependence on medium and heavy rare earths [2] - Continuous optimization of production processes and technology development aims to improve production efficiency and product performance [2] - The company is deepening its engagement in the consumer electronics sector while also focusing on new energy vehicles, high-end motors, and robotics to strengthen technical reserves and customer expansion [2] Group 2: Application in New Energy Vehicles - The company specializes in magnetic components for safety control systems, sensor systems, and auxiliary functional parts in new energy vehicles [3] - Current mass production projects include applications in wiper motors, automotive radar, charging piles, and magnetic storage boxes [3] - The trend of vehicle intelligence is creating new product penetration opportunities for the company [3] Group 3: Seasonal Variations and Profit Margins - Orders for magnetic components in the consumer electronics sector exhibit significant seasonal variations, linked to the product release cycles of end customers [3] - The general pattern indicates that if a customer plans to launch a new product in the first half of the year, related projects will achieve mass production in the previous year's fourth quarter or the first quarter of the current year [3] - The gross margin of magnetic components is influenced by product type, process design, and material prices, rather than being strictly related to the type of end product [3] Group 4: Customer Collaboration and Market Expansion - The company is deepening cooperation with existing core customers, expanding both the breadth and depth of collaboration [3] - Active participation in capacity planning and new project development is expected to enhance order acquisition [3] - The proliferation of innovative product forms, such as foldable screens, is anticipated to create value enhancement opportunities for upstream core components [3]