Core Viewpoint - The article highlights the innovative collaboration between Shanghai Museum and the popular IP "Zhou Tongxue" created by Jay Chou, aiming to attract younger audiences by merging traditional culture with contemporary art and technology [3][21]. Group 1: Event Overview - The art show "The Amazing Ancestors - Zhou Tongxue's Time Travel Adventure" opened on September 30, attracting many young visitors to the Shanghai Museum [3]. - This event marks the first time a celebrity IP has entered a national museum, representing a significant attempt to blend traditional culture with modern artistic expressions [3][20]. Group 2: Technological Integration - The art show features a "time tunnel" entrance and incorporates advanced technologies such as AI, holographic projections, and interactive robots to create an immersive cultural experience [4][7]. - Visitors can engage with exhibits through VR and XR technologies, enhancing the connection between ancient artifacts and contemporary narratives [7][9]. Group 3: Audience Engagement - The "Qinghua Martial Arts Pavilion" within the art show features a humanoid robot performing Wing Chun, which has become a favorite among young attendees [10][15]. - The average age of visitors to the Shanghai Museum is now below 30, indicating a successful shift in audience demographics [15][16]. Group 4: Company Performance - Giant Legend, the company behind "Zhou Tongxue," reported a 32.99% increase in revenue to 354.76 million RMB for the first half of 2025, with new consumption business revenue growing by 91.60% to 211 million RMB [22][25]. - The company plans to enhance its new consumption business by investing in IP self-operated products and expanding its retail channels [25].

Core Viewpoint - The "Amazing Ancestors - The Time-Space Adventures of Zhou Tongxue" themed art show, hosted by the Shanghai Museum and Juxing Legend, aims to blend traditional culture with modern technology, featuring Zhou Jie Lun's official IP "Zhou Tongxue" as a narrative thread [1][3]. Group 1: Event Overview - The themed art show will take place from September 30, 2025, to March 8, 2026, at the Shanghai Museum [1]. - The event will utilize modern technologies such as AI light and shadow, holographic projection, and interactive robots to create an immersive cultural experience [3][5]. Group 2: Company Insights - Juxing Legend, known as a "Zhou Jie Lun concept stock," has reported strong performance in its new consumption business, with a revenue of 355 million yuan in the first half of the year, marking a 33% year-on-year increase [16]. - The new consumption business segment generated 211 million yuan, reflecting a significant growth of 91.5% compared to the previous year [16]. Group 3: Cultural Integration - The art show aims to create a dialogue between ancient artifacts and contemporary IP, showcasing a deep integration of traditional culture and modern trends [5][9]. - The event features various themed exhibition areas, such as "Future Archaeology" and "Bronze Cross-Time," where ancient artifacts are reinterpreted through modern aesthetics [9][11]. Group 4: Ticketing and Audience Engagement - Tickets for the art show are available in several categories, including full-price tickets at 88 yuan, weekday tickets at 68 yuan, and VR experience tickets at 68 yuan [15]. - The show aims to attract younger audiences by presenting cultural treasures in a relatable manner, enhancing their curiosity about traditional heritage [17].