Core Viewpoint - The article highlights the innovative collaboration between Shanghai Museum and the popular IP "Zhou Tongxue" created by Jay Chou, aiming to attract younger audiences by merging traditional culture with contemporary art and technology [3][21]. Group 1: Event Overview - The art show "The Amazing Ancestors - Zhou Tongxue's Time Travel Adventure" opened on September 30, attracting many young visitors to the Shanghai Museum [3]. - This event marks the first time a celebrity IP has entered a national museum, representing a significant attempt to blend traditional culture with modern artistic expressions [3][20]. Group 2: Technological Integration - The art show features a "time tunnel" entrance and incorporates advanced technologies such as AI, holographic projections, and interactive robots to create an immersive cultural experience [4][7]. - Visitors can engage with exhibits through VR and XR technologies, enhancing the connection between ancient artifacts and contemporary narratives [7][9]. Group 3: Audience Engagement - The "Qinghua Martial Arts Pavilion" within the art show features a humanoid robot performing Wing Chun, which has become a favorite among young attendees [10][15]. - The average age of visitors to the Shanghai Museum is now below 30, indicating a successful shift in audience demographics [15][16]. Group 4: Company Performance - Giant Legend, the company behind "Zhou Tongxue," reported a 32.99% increase in revenue to 354.76 million RMB for the first half of 2025, with new consumption business revenue growing by 91.60% to 211 million RMB [22][25]. - The company plans to enhance its new consumption business by investing in IP self-operated products and expanding its retail channels [25].

Core Insights - The event "The Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" at the Shanghai Museum merges traditional culture with contemporary art through the character Zhou Classmate, showcasing a dialogue between historical artifacts and modern technology [2][3] Group 1: Event Overview - The art show features 12 treasured artifacts from the Shanghai Museum, allowing visitors to engage in a time-traveling experience guided by Zhou Classmate [3] - The exhibition utilizes modern technologies such as AI light and shadow, holographic projection, and interactive robots to create an immersive cultural experience [2][3] Group 2: Cultural Significance - The event aims to bridge the gap between traditional and modern culture, showcasing how they can coexist and enhance each other rather than being seen as separate entities [4] - The collaboration between Zhou Classmate and the museum is intended to attract younger audiences, making cultural heritage more accessible and engaging [5] Group 3: Exhibition Details - The exhibition will run from September 30, 2025, to March 8, 2026, with ticket sales starting on September 29, 2025 [5] - The event is designed as a paid experience, emphasizing the museum's goal to transform into a vibrant and youthful cultural space [5]

Core Viewpoint - The article discusses the innovative integration of traditional culture and contemporary art through the theme art show featuring Jay Chou's official 二次元 IP character "Zhou Tongxue" at the Shanghai Museum, coinciding with the 36th Shanghai Tourism Festival [2][4]. Group 1: Event Overview - The theme art show titled "The Amazing Ancestors - Zhou Tongxue's Time Adventure" opened on September 29 at the Shanghai Museum, utilizing digital technology and trendy art to create an immersive cultural experience [2][4]. - The exhibition features a blend of over 4,000-year-old artifacts with modern technology, including AI light and shadow, holographic projection, and interactive robots, marking the museum's first attempt at cross-disciplinary collaboration [4][6]. Group 2: Cultural Significance - The exhibition aims to engage younger audiences by facilitating a dialogue between the museum's treasures and Zhou Tongxue's trendy imagination, emphasizing a humble approach to learning from traditional culture while infusing it with contemporary creativity [8]. - Cultural consultant Fang Wenshan highlighted the importance of merging traditional cultural aesthetics with modern pop music, aiming for a deep integration rather than a superficial combination [9]. Group 3: Future Initiatives - Jay Chou is set to hold a concert in Shanghai in October, and the art show is part of a broader initiative linking Zhou Tongxue with Shanghai's cultural tourism [10]. - The "Fun in Shanghai: Finding Zhou Tongxue" event is scheduled for the 2025 Shanghai Tourism Festival, featuring a multi-dimensional experience across six landmark locations, integrating various commercial and cultural activities [10].

Core Viewpoint - The event "Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" is a thematic art show that combines traditional culture with contemporary art, showcasing the innovative use of digital technology in cultural presentations [1] Group 1: Event Overview - The art show is part of the 36th Shanghai Tourism Festival and was inaugurated on September 29 at the Shanghai Museum People's Square venue [1] - The event is guided by the Shanghai Municipal Culture and Tourism Bureau and co-hosted by the Shanghai Museum and Giant Star Legend, with cultural creative consultant Fang Wenshan [1] Group 2: Artistic and Technological Integration - The show utilizes Zhou Jielun's official two-dimensional IP character "Zhou Classmate" as a narrative thread, integrating twelve precious cultural relics from the Shanghai Museum with modern technologies [1] - Technologies employed include AI light and shadow, holographic projection, robot interaction, and NFC digital card drawing, creating an immersive cultural experience [1] Group 3: Cultural Significance - This event marks the Shanghai Museum's first attempt to explore the cross-border integration of traditional culture and contemporary trendy art [1]

Core Viewpoint - The "Remarkable Ancestors - Zhou Classmate's Time Travel Adventure" themed art exhibition has opened at the Shanghai Museum, integrating traditional culture with contemporary trends through the character Zhou Classmate, an official IP of Jay Chou [1][4]. Group 1: Exhibition Overview - The exhibition utilizes digital technology and trendy artistic language to create an immersive cultural experience, merging twelve precious artifacts from the Shanghai Museum with modern technologies like AI light and shadow, holographic projection, and robot interaction [4]. - The exhibition features a giant projection of the "Jade God Man" transformed into a futuristic Zhou Classmate, and showcases various artifacts including Qing Dynasty blue and white porcelain [6]. Group 2: Cultural Significance - The collaboration aims to foster a dialogue between traditional treasures and contemporary creativity, with the goal of learning from ancestors while rewriting tradition through modern expressions [8]. - The cultural creative consultant for the exhibition, Fang Wenshan, emphasizes the importance of blending traditional cultural aesthetics with modern pop music to enhance the museum's multifaceted role [8]. Group 3: Future Events and Impact - Jay Chou is set to hold a concert in Shanghai in October, and this exhibition is part of a broader initiative linking Zhou Classmate with Shanghai's cultural tourism [10]. - The "Fun in Shanghai: Finding Zhou Classmate" event is scheduled for the 2025 Shanghai Tourism Festival, aiming to create a multi-dimensional experience across six landmark locations, highlighting the integration of commerce, tourism, and culture [10].