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春夏运动鞋流行趋势
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春夏运动鞋行业流行趋势
Zhi Yi Ke Ji· 2025-03-13 03:05
Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - The report highlights the influence of nostalgic tennis shoes and 80s sports styles, emphasizing retro designs with modern elements [2][3] - Outdoor lifestyle trends are shaping the sneaker market, with a focus on practicality and lightweight designs [7][10] - The demand for easy-to-wear athletic shoes is increasing, prioritizing structures that allow for quick wear and removal [11] - The popularity of lightweight retro sneakers is on the rise, reflecting consumer interest in less bulky designs [16] - Vintage sports shoes are dominating the market, with styles like Samba and Gazelle maintaining strong popularity [20] - Jelly sneakers are characterized by bright colors and playful designs, appealing to a sense of nostalgia [25] - All-weather running shoes are gaining traction, with durable materials enhancing performance for outdoor training [30] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [33] - Hybrid style shoes that combine traditional lacing with sporty elements are meeting consumer demands for comfort and versatility [37] Summary by Sections - **Nostalgic Tennis Shoes**: Focus on retro designs inspired by 80s styles, integrating modern elements like oversized tongues and low-top designs [2][3] - **Outdoor Lifestyle Influence**: Emphasis on practical, lightweight sneakers with features like slip-on designs and durable materials [7][10] - **Easy-to-Wear Athletic Shoes**: Growing importance of structures that facilitate easy wear, including alternative closure methods [11] - **Lightweight Retro Sneakers**: Increasing consumer interest in lightweight designs, moving away from bulky styles [16] - **Vintage Sports Shoes**: Continued dominance of retro styles, particularly Samba and Gazelle, in the market [20] - **Jelly Sneakers**: Bright colors and playful textures define this category, appealing to nostalgic sentiments [25] - **All-Weather Running Shoes**: Rising popularity due to durable materials and enhanced outdoor performance [30] - **Retro Running Shoes**: Significant influence on social media and retail, with New Balance as a key player [33] - **Hybrid Style Shoes**: Merging traditional and sporty elements to meet comfort and style demands [37]
春夏运动鞋流行趋势
杭州知衣科技· 2025-03-07 07:54
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the influence of nostalgic styles, particularly 80s tennis shoes, which incorporate retro elements and practical designs to cater to the commuting sports trend [4] - The "urban outdoor" lifestyle is shaping the market, with a focus on easy-to-wear, lightweight shoes that appeal to a broader audience [7] - Multi-purpose and easy-to-wear designs are becoming increasingly important, emphasizing practical features like nylon straps and elastic closures [12] - The popularity of lightweight dad shoes is on the rise, driven by a shift towards less bulky designs that meet consumer demand [17] - Retro styles, particularly in soccer-themed footwear, remain dominant, with iconic models like Samba and Gazelle maintaining strong market presence [24] - Jelly shoes are characterized by bright colors and playful designs, utilizing soft materials to enhance comfort and appeal [30] - All-weather running shoes are gaining traction, with durable materials and enhanced performance features becoming key selling points [34] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [37] - The report notes a trend towards exaggerated mixed-style shoes that combine traditional lacing with sporty elements, catering to comfort-driven consumers [44] Summary by Sections Nostalgic Tennis Shoes - 80s sports style inspires retro tennis shoes with key features like oversized tongues and low-top designs [4] Urban Outdoor Footwear - Focus on practical, easy-to-wear designs with features like no-lace structures and durable materials [7] Easy-to-Wear Athletic Shoes - Emphasis on practical closures and detachable components for convenience [12] Lightweight Dad Shoes - Growing consumer interest in lightweight designs, moving away from overly bulky styles [17] Retro Soccer Shoes - Continued popularity of retro styles, particularly Samba and Gazelle, reflecting nostalgic trends [24] Jelly Athletic Shoes - Bright colors and playful designs define jelly shoes, focusing on comfort and sensory appeal [30] All-Weather Running Shoes - Increased market share for running shoes with durable materials and enhanced performance features [34] Retro Running Shoes - Significant influence of retro running shoes on social media and retail, with New Balance as a key player [37] Mixed-Style Laced Shoes - Trend towards exaggerated designs that blend traditional and sporty elements for comfort [44]