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春夏运动鞋行业流行趋势
Zhi Yi Ke Ji· 2025-03-13 03:05
Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - The report highlights the influence of nostalgic tennis shoes and 80s sports styles, emphasizing retro designs with modern elements [2][3] - Outdoor lifestyle trends are shaping the sneaker market, with a focus on practicality and lightweight designs [7][10] - The demand for easy-to-wear athletic shoes is increasing, prioritizing structures that allow for quick wear and removal [11] - The popularity of lightweight retro sneakers is on the rise, reflecting consumer interest in less bulky designs [16] - Vintage sports shoes are dominating the market, with styles like Samba and Gazelle maintaining strong popularity [20] - Jelly sneakers are characterized by bright colors and playful designs, appealing to a sense of nostalgia [25] - All-weather running shoes are gaining traction, with durable materials enhancing performance for outdoor training [30] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [33] - Hybrid style shoes that combine traditional lacing with sporty elements are meeting consumer demands for comfort and versatility [37] Summary by Sections - **Nostalgic Tennis Shoes**: Focus on retro designs inspired by 80s styles, integrating modern elements like oversized tongues and low-top designs [2][3] - **Outdoor Lifestyle Influence**: Emphasis on practical, lightweight sneakers with features like slip-on designs and durable materials [7][10] - **Easy-to-Wear Athletic Shoes**: Growing importance of structures that facilitate easy wear, including alternative closure methods [11] - **Lightweight Retro Sneakers**: Increasing consumer interest in lightweight designs, moving away from bulky styles [16] - **Vintage Sports Shoes**: Continued dominance of retro styles, particularly Samba and Gazelle, in the market [20] - **Jelly Sneakers**: Bright colors and playful textures define this category, appealing to nostalgic sentiments [25] - **All-Weather Running Shoes**: Rising popularity due to durable materials and enhanced outdoor performance [30] - **Retro Running Shoes**: Significant influence on social media and retail, with New Balance as a key player [33] - **Hybrid Style Shoes**: Merging traditional and sporty elements to meet comfort and style demands [37]
2026春夏运动鞋流行趋势
杭州知衣科技· 2025-03-06 04:48
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the influence of nostalgic tennis shoes and 80s sports styles, emphasizing retro designs with modern elements [2][3] - Outdoor lifestyle trends are shaping the sneaker market, with a focus on practicality and lightweight designs [7][30] - The demand for easy-to-wear athletic shoes is increasing, prioritizing structures that allow for quick wear and removal [11] - The popularity of lightweight retro shoes is on the rise, reflecting consumer interest in less bulky designs [16] - Vintage training shoes are maintaining dominance, with styles like Samba and Gazelle showing strong search interest [20] - Jelly sneakers are characterized by bright colors and playful designs, appealing to a sense of nostalgia [25] - All-weather running shoes are gaining traction, focusing on durability and performance for outdoor training [30] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [33] - Hybrid lace-up shoes are merging classic designs with modern athletic elements to meet consumer comfort needs [37] Summary by Sections Nostalgic Tennis Shoes - Inspired by 80s sports styles, retro tennis shoes incorporate elements from the court, with features like oversized tongues and low-top designs [2][3] Outdoor Lifestyle Influence - The urban outdoor lifestyle is driving demand for practical, lightweight sneakers, featuring no-lace structures and durable materials [7][30] Easy-to-Wear Athletic Shoes - Multi-purpose shoes that are easy to wear are becoming increasingly important, focusing on alternative closure methods for convenience [11] Lightweight Retro Shoes - The trend towards lightweight designs is growing, with brands like New Balance gaining attention for their less bulky offerings [16] Vintage Training Shoes - The resurgence of vintage styles, particularly in soccer-themed designs, is evident with strong interest in models like Samba and Gazelle [20] Jelly Sneakers - Bright colors and playful textures define jelly sneakers, which utilize soft materials to create a fun aesthetic [25] All-Weather Running Shoes - Durable materials and enhanced performance features are key for all-weather running shoes, catering to outdoor enthusiasts [30] Retro Running Shoes - The revival of classic running shoes is significantly influencing consumer behavior, with New Balance as a standout brand [33] Hybrid Lace-Up Shoes - The combination of traditional lace-up designs with modern athletic features is meeting the demand for comfort and style [37]