Core Viewpoint - The article discusses the cultural significance of the Year of the Horse in China, emphasizing the transformation of traditional agricultural practices into modern cultural expressions, particularly through creative cultural products that resonate with contemporary society [1][2][5]. Group 1: Cultural Significance of the Horse - The Horse is not merely a livestock or a means of transportation in Chinese culture but serves as a spiritual totem, symbolizing progress and aspiration [2][3]. - The Year of the Horse, particularly the "Double Fire" year, is associated with cultural expectations of vitality and advancement, rooted in a collective memory that spans thousands of years [2][3]. Group 2: Creative Cultural Products - The popularity of cultural products related to the Year of the Horse reflects a deepening understanding of "New Year culture," where people seek spiritual fulfillment and emotional connection during the Spring Festival [3][12]. - Contemporary cultural designs, such as the "Horse Toy" and "Horse Bookmark," transform traditional symbols into usable items that enhance personal rituals and cultural identity [3][4]. Group 3: Integration of Tradition and Modernity - The article highlights the importance of creatively transforming traditional elements to make them relevant in modern contexts, bridging the gap between historical significance and contemporary appeal [2][3]. - Museums and cultural institutions are increasingly playing a vital role in revitalizing traditional customs and making them accessible to the public through innovative exhibitions and events [11][12]. Group 4: Global Cultural Exchange - The Horse, as a symbol of cultural exchange, is positioned to play a significant role in international cultural events, promoting Eastern wisdom and shared human emotions through design [4][5]. - The article emphasizes the potential of cultural products to serve as ambassadors of Chinese culture on the global stage, fostering understanding and appreciation across different cultures [4][5].