Core Insights - The article highlights that while many product categories are struggling, certain segments like liquid soap and low-temperature yogurt are experiencing significant growth, with liquid soap increasing by 55% despite an overall market downturn [1][3][6] Group 1: Market Trends - The personal care market is facing challenges, but some products are thriving due to structural changes in consumer behavior [6] - Health has become a key focus for consumers, transitioning from a concept to quantifiable metrics, with 62% of Chinese consumers actively working to improve their health [8] - Consumers are increasingly concerned about product ingredients, with 46% regularly checking food labels [8] Group 2: Successful Strategies - Liquid soap addresses consumer anxieties about traditional soap and shower gel by emphasizing ingredient transparency, environmental packaging, and hygienic design [10] - Low-temperature yogurt has successfully reframed health into a three-dimensional logic of trust, demand, and recognition through transparency, targeted benefits, and cultural relevance [10] - Both products illustrate that consumers are more attracted to structural health benefits rather than mere health claims [10] Group 3: Targeting Specific Demographics - Liquid soap targets high-value demographics, particularly young families and older households, focusing on health protection and convenience [11] - Low-temperature yogurt employs scenario-based solutions to meet specific consumer needs, such as sugar management and digestive health [12] - Brands must connect with specific consumer segments to drive growth, moving away from broad market strategies [13] Group 4: Growth Recommendations - Brands should develop a comprehensive "information structure" to effectively communicate their value propositions [14] - Identifying and optimizing existing market gaps can lead to growth opportunities, as demonstrated by successful brands like Luckin Coffee and San Don Half [15][16] - Companies do not always need to innovate new categories; they can succeed by offering alternatives to outdated consumer choices [16]