普惠型就业生态

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电商平台推动构建“普惠型”就业生态
Xiao Fei Ri Bao Wang· 2025-06-23 03:09
Core Insights - The rise of e-commerce platforms has created a unique "inclusive" employment ecosystem, generating numerous job opportunities for traditional labor and vulnerable groups [1][4] - Platforms like Pinduoduo are enhancing resource allocation and industrial collaboration, significantly boosting overall productivity and optimizing industrial structure, thus contributing to high-quality economic development [1] Group 1: Employment Opportunities - E-commerce platforms have opened new market channels for agricultural products, as demonstrated by the case of Liu Zhijun, whose sales of Yulu fragrant pears exceeded 200,000 pounds in 2024, with significant growth from e-commerce channels [2] - The development of rural e-commerce has revitalized local industries, creating hundreds of jobs annually in areas like Xih County, where young people are returning to work in agriculture [2] - Pinduoduo's logistics initiatives, such as the establishment of delivery stations, have improved access to online shopping for rural residents, facilitating the distribution of over 2,000 packages daily [2][3] Group 2: Support for Vulnerable Groups - The platform economy allows individuals, especially women and the elderly, to choose flexible work types and hours, creating more job opportunities for traditionally marginalized groups [4] - Zhang Xue, a mother of two, found a suitable job through community group buying, allowing her to manage her time effectively while providing employment for other mothers [4] Group 3: Economic Impact - Pinduoduo's initiatives have led to a significant increase in employment, with over 55.3 million jobs created across various sectors, including direct employment, logistics, and indirect jobs [7] - The platform has also facilitated the return of over 300,000 new farmers to entrepreneurship and engaged over 20 million agricultural producers in the digital economy [7] Group 4: Training and Support - Pinduoduo offers comprehensive support for entrepreneurs, including a three-phase training system for delivery station operators, enhancing their skills in warehouse management and community operations [6] - The company has launched a "100 billion support" plan to invest in merchant transformation and upgrade, aiming to create a win-win business ecosystem [6]