7 月 5 日，中国即时零售行业经历了一场前所未有的「冲高」运动。 当天，美团即时零售当日订单量成功突破 1.2 亿单。两天后，阿里系的淘宝闪购和饿了么联合宣布，其在 7 月 5 日的订单量超过 8000 万单，其中非餐饮 订单超 1300 万。 京东虽然没有参与当天的冲单计划，但其外卖业务依旧在搅动整个即时零售市场。 从目前的情况来看，显然，这场围绕即时零售的争夺战，其走向比以往任何时候都更加扑朔迷离。但有一点可以确定：这场战役的结果将重塑未来电商的 市场格局。 京东阿里加码，拼多多也已入局 电商巨头们正在即时零售领域展开一场真刀真枪的较量。 值得一提的是，伴随着各家的一拥而上，整个即时零售行业的市场容量，也从 5 月的日均约 1 亿单，迅速增加至如今的日均 2 亿单。 然而，如果从整体来看，即时零售领域的「大乱斗」，从来都并不是孤立发生的。 某种程度上，它是整个中国大电商行业变局的一个集中体现——无论是阿里、京东、还是正在下场的拼多多，这些巨头级别的电商玩家们，都已经主动或 者被动地卷入其中。 毫无疑问地，阿里巴巴已经倾注集团之力投入战场——6 月下旬，在旗下"小时达"升级为"淘宝闪购"后，饿了么也整合进 ...

Core Insights - Meituan's withdrawal from community group buying has led to a surge in interest for Pinduoduo's "Duoduo Maicai" as the dominant player in the market [1][5] - Pinduoduo is rapidly expanding its operations to absorb the demand left by Meituan, with a significant increase in daily sales and recruitment of staff [4][8] - The community group buying sector has seen a decline in competition, with only Pinduoduo remaining as a national platform, allowing it to consolidate resources and adjust its business strategy [5][10] Company Developments - Meituan has suspended services in multiple provinces, focusing on instant retail, which has disrupted suppliers and led to chaos in inventory management [1][4] - Pinduoduo has reported a 50% increase in daily sales volume and is actively recruiting workers with salaries exceeding 10,000 yuan in various regions [4][8] - The company is offering incentives to attract former Meituan suppliers and is adjusting commission rates for team leaders to enhance recruitment [5][8] Market Dynamics - The community group buying market has experienced a significant contraction, with major players like Meituan, Alibaba, and JD.com scaling back operations [5][10] - Pinduoduo is leveraging the exit of competitors to strengthen its market position, with plans to enhance logistics and reduce costs [7][10] - The shift in focus from community group buying to instant retail may lead to increased competition among major e-commerce platforms, including Meituan, JD.com, and Alibaba [10][11] Challenges and Concerns - Despite the growth opportunities, some suppliers are hesitant to transition to Pinduoduo due to concerns over its low-price model and the potential for reduced product quality [9][12] - The community group buying model faces inherent challenges, including low margins and high operational costs, which may limit long-term sustainability [9][12] - Pinduoduo must find a balance between community self-pickup and instant delivery models to maximize efficiency and profitability [12]

Core Viewpoint - The ongoing price war in the food delivery industry in China is expected to last longer than previous rounds, with significant implications for profitability among major players like Alibaba, Meituan, and JD.com [3][4][5]. Industry Overview - The competition among Chinese internet giants in the food delivery sector has intensified, with Alibaba, JD.com, and Meituan heavily investing to capture market share [4][5]. - In June alone, the total investment from these three companies reached 250 billion RMB, indicating a shift in the industry landscape [5]. Financial Implications - Goldman Sachs warns of profit pressure in the short term, predicting that Alibaba's food delivery business will incur losses of 41 billion RMB over the next 12 months, while JD.com is expected to lose 26 billion RMB [6]. - Meituan's EBIT profit is projected to decline by 25 billion RMB, reflecting the financial strain from the ongoing competition [6]. Market Scenarios - Goldman Sachs outlines three potential scenarios for the future of the food delivery market: 1. **Base Case**: Meituan maintains its market leadership with a market share ratio of 5.5:3.5:1 against Alibaba and JD.com [8]. 2. **Duopoly**: Alibaba gains significant market share through a 500 billion RMB investment, leading to a 4.5:4.5:1 market share distribution [8]. 3. **Fragmented Market**: JD.com improves its position to achieve a 5:3:2 market share ratio [8]. Strategic Intent - The primary goal of the current price war is not immediate profitability in food delivery but rather to secure user traffic for cross-selling more profitable e-commerce and travel services [9][10]. - Meituan has successfully demonstrated this model, achieving a 30%-40% EBIT profit margin through cross-selling [9]. User Engagement and Growth - The competition has led to significant increases in daily active users (DAU) for Alibaba and JD.com, with both platforms seeing an increase of 50 million DAU [10]. - JD.com's user base has grown from 1-1.3 million to 1.7 million in the food delivery segment, with 40% of new users converting to e-commerce customers [10]. Long-term Outlook - Goldman Sachs anticipates that the current losses will be viewed as a long-term marketing investment, with potential profitability or breakeven by 2027 [11]. - Pinduoduo, which has not directly engaged in the food delivery competition, is expected to benefit from the market dynamics as Meituan exits certain provinces [11].

资深网购用户陈丽（化名）最近对于网购的心态产生了一种微妙的变化：从最初在网上购买化妆品、家电，到每年618双十一囤一整年的日用品，到如今 连柴米油盐都通过电商平台解决，她早已习惯了线上购物的便利。然而，她最近却感到"网购好像变慢了"。 网购真的变慢了吗？国家邮政局数据显示，2020年全国重点地区快递服务全程时限为58.23小时；而到了2024年，这一数字已缩短至53.88小时。快递服务 的物理时效，实实在在在提升。 但对陈丽而言，如今她更多的购物战场已转向了外卖、闪购平台，即便是承诺"次日达"的商品，如今等待也变得"漫长"——"居然还要等上整整一天！"这 种心态，在多年前追求"三天送达"都觉高效的网购初期，是难以想象的。 这种"网购变慢"的感觉，或许在于对"快"的定义被刷新。 7月2日，淘宝闪购宣布启动500亿元补贴计划。具体来说，淘宝闪购将在12个月内通过发放大额红包、免单卡、官方补贴一口价商品等方式，带给消费者 优惠、便捷的服务和体验，进一步激发消费活力。同时，面向商家推出店铺补贴、商品补贴、配送补贴、免佣减佣等策略，促进商家生意增长。 此前，外卖平台便将超市、药店、便利店搬上手机，近期的大额补贴彻底点燃 ...

美团调整社区团购业务一周后，多多买菜的订单量迎来暴涨。7月2日，据北京商报记者多方了解，多多买菜部分大仓和末端订单飙升，仓库正开出上万元薪 资急招分拣员和司机。与此同时，团长和供应商也在适应行业余震。 曾经的"百团大战"如今只剩拼多多一家巨头，而美团选择与京东、淘天扎堆较劲即时零售半小时达。社区团购的预售自提模式还能走多远？ 订单量猛增 当竞争对手改变了策略，多多买菜最终熬成社区团购赛道里仅剩的头号玩家，不少用户开始转移到多多买菜平台下单。王国庆（化名）在四川省阿坝州一个 小县城做了四年团长，他经营着两个上百人的微信群。"平日多多买菜的订单量都小于50单/天，最近几天订单量增长超过100单/天了。" 与此同时，部分城市多多买菜的大仓也出现了爆仓的情形。一位管理多多买菜仓库的人员向北京商报记者透露，目前大仓正在招聘码货缠膜工人、分拣员和 暑期工。据他讲述，平时大仓一个分拣员每天会分拣2000—3000件左右，但由于仓内订单太多，当前分拣员的分拣量能达到5000—6000件/天，月薪为8000 —1万元。为了确保尽快将货发至网格仓，员工得从下午4点一直工作到次日凌晨3点。 这些订单压力同样传导至网格仓。在广西，一 ...

Core Viewpoint - The recent shutdown of Meituan Youxuan and the exit of major internet companies from the "community group buying" sector highlight the challenges and declining viability of this business model, particularly in the context of changing consumer behavior and regulatory pressures [1][7]. Group 1: Market Dynamics - Community group buying, characterized by local leaders organizing purchases for neighbors, saw rapid growth during the pandemic but has faced significant challenges, including high management difficulty for fresh produce and low loyalty among group leaders [1][4]. - Meituan Youxuan peaked with coverage in over 2,000 counties, primarily in lower-tier cities, but its core user base remains in higher-tier cities, leading to a mismatch in target demographics [2][4]. - The shift in consumer preference towards immediate delivery services, such as Meituan's instant retail, has further diminished the appeal of community group buying, which relies on next-day delivery and self-pickup [6][8]. Group 2: Financial Performance - Meituan Youxuan has accumulated losses exceeding 55 billion yuan from 2022 to 2024, with high operational costs and low gross margins making it difficult to compete with local rivals [6]. - The customer acquisition cost for Meituan Youxuan was approximately 150 yuan per person in 2020, significantly higher than the 5-7 yuan for its competitor, Duoduo Maicai, indicating inefficiencies in its business model [4][5]. Group 3: Strategic Shifts - Following the decision to shut down Meituan Youxuan, the company is redirecting its focus towards its supermarket business, Xiaoxiang Supermarket, and its restaurant supply chain platform, Meituan Kuilv [8]. - The transition involves reallocating resources and personnel from Meituan Youxuan to support the growth of Xiaoxiang Supermarket, which is set to open new offline community stores in cities with proven consumer purchasing power [8].

当社区团购退潮，即时零售接棒 一场围绕消费者30分钟生活圈的商业战争正席卷中国互联网，巨头们的每一次组织调整、每一次补贴投 放，都在重塑用户获取商品的方式。 6月23日，阿里、美团相继公开了新变动，直指即时零售赛道。 阿里宣布饿了么、飞猪并入电商事业群。美团在优化优选业务的同时，选择全面发展即时零售业务，拓 展闪购品类，加码小象超市。 在三天前，《晚点LatePost》报道多多买菜正在上海等一线城市试验自建商品仓库，最快将于8月上线即 时配送服务。 即时零售战场硝烟弥漫，实际上从前几个月的外卖大战开始，大厂们的战争已经打响。打外卖，不是要 重新瓜分餐饮赛道，而是指向即时零售：京东做外卖是为了卡位延伸供应链，进一步促进即时零售与本 地服务等业务的深度融合；淘宝闪购不断发放大额券占领用户心智；占有先机的美团，在多方攻势之下 更需要巩固地位。 「核心提示」 这场混战从公司燃到消费端，但一切才刚刚开始。 社区团购退，即时零售进 新能源汽车卷到下半场，正当外界以为供应链会 对于互联网江湖来说，单一赛道的大混战已经许久没有出现过了。 这几年大家似乎井水不犯河水，只有在"出海"这件事上达成了共识，但又因为专注的市场不同，各 ...

6月的互联网圈并不平静。 就在阿里、京东、美团在即时零售的赛道上你追我赶时，一向以"克制"著称的拼多多也低调入局了即时 零售。 根据《晚点 LatePost》的报道，多多买菜正在上海等一线城市试验自建商品仓库，最快将于 8 月上线即 时配送服务，以类似京东秒送、淘宝闪购的速度送商品上门。 这意味着，继社区团购之后，拼多多终于把手伸向了被称作"电商终局"的即时零售。 尽管有消息称，拼多多的加入，仅为"早期尝试"， 并且也不会涉足餐饮外卖。但市场敏锐地察觉到， 这家以"农村包围城市"著称的电商巨头，终于按捺不住，加入了即时零售的混战。 拼多多也低调表示，这不能代表公司战略和方向，也无意加入即时零售大战。 但拼多多的入局并非偶然。 早在2020年，美团、阿里等就已重兵布局即时零售，而叮咚买菜在2023年首次盈利的消息，更让行业看 到这一模式的可行性。 而2020年的拼多多正热衷于"社区团购"凭借百亿补贴和农村包围城市的打法，多多买菜迅速做大，最终 在2022年稳坐市场第一。 然而，社区团购虽然规模庞大，却是个"低单价、低毛利"的生意，消耗了巨量资金和资源后，拼多多发 现：这并不是一个能够支撑长期增长的赛道。 尽管多 ...

全天候科技 . 以下文章来源于全天候科技 ，作者全天候科技 为优质内容而生，帮助投资者理解科技。 作者黄昱 编辑周智宇 那个总能看准风口、且战无不胜的拼多多，又有了新目标。在传统电商增长放缓的背景下，它将目光投向了当下最火热、也最拥挤的战场——即时零售。 华尔街见闻了解到， 多多买菜将上线即时配送服务 。拼多多相关人员透露，该尝试旨在提升平台履约时效，让消费者有更好的消费体验。 在拼多多叩关之前，这片万亿级的赛道早已烽烟四起。京东、美团、阿里三大巨头正上演着一场激烈的"三国杀"。 京东创始人刘强东亲自下场，在一场饭局上向美团创始人王兴直接"宣战"："兄弟，我要正式进入外卖了"。随后，他不仅亲自送外卖、与骑手称兄道弟，更祭 出"百亿补贴"与"五险一金"的杀手锏，决心以"品质外卖"撕开缺口。 作为守擂者，美团的王兴也毫不示弱，放出"我们将不惜一切代价赢得竞争"的狠话，并迅速推出"美团闪购"品牌应战。而一度沉寂的阿里也猛然惊醒，集团 CEO吴泳铭亲自操刀，将饿了么、飞猪等业务并入核心电商事业群，就连创始人马云也现身饿了么参与周会，显示出前所未有的决心与投入。 正当"三国"激战正酣，拼多多的入局，为这场战事投下了最大 ...

Core Viewpoint - The competition in the instant retail sector is intensifying, with a clash between light and heavy asset models, focusing on balancing costs and profits [1][10]. Group 1: Market Dynamics - Instant retail is gaining momentum, with major players like JD, Taobao, Meituan, and Pinduoduo entering the space [2][3]. - Meituan is scaling back its operations in 18 provinces, focusing resources on its Xiaoxiang supermarket and flash purchase business [2]. - Pinduoduo's Duoduo Grocery is testing self-built warehouses in first-tier cities, aiming to launch instant delivery services by August [2][4]. Group 2: Business Models - The light asset model, exemplified by community group buying, is currently outperforming heavier models [4]. - Pinduoduo's Duoduo Grocery has achieved a market share of approximately 200 billion yuan, surpassing Meituan's 100-120 billion yuan [4][5]. - Pinduoduo operates on a platform model, relying on merchant commissions and marketing revenue, minimizing its own logistics costs [5][6]. Group 3: Competitive Strategies - Pinduoduo plans to combine the cost advantages of community group buying with the timeliness of instant retail, creating a unique model [7]. - JD's instant delivery uses a front warehouse model for quick delivery, while Meituan invests heavily in supply chain management [8][9]. - Meituan's Xiaoxiang supermarket is expanding its presence in 20 cities, focusing on direct sourcing and supply chain enhancement [8][9]. Group 4: Challenges and Considerations - Both light and heavy asset models face challenges in profitability and operational efficiency [10][12]. - The complexity of cost structures in instant retail requires effective resource allocation and control [12]. - Quality control and after-sales service are critical issues for both models, impacting brand reputation and customer satisfaction [12][13]. Group 5: Future Outlook - Companies must innovate and optimize their business models to thrive in the competitive instant retail landscape [13].