Core Viewpoint - The Nanchang Tengwang Pavilion scenic area is transforming from a "internet celebrity" destination to a long-lasting attraction through the "Three Returns" project and expansion efforts, significantly enhancing its appeal and accessibility [1][2]. Group 1: Project Overview - The "Three Returns" project includes returning the river, banks, and scenery to the public, expanding the scenic area from approximately 100 acres to around 700 acres, with over 90% of the area now free to the public [1]. - The project connects the scenic area with nearby attractions and urban landscapes, creating a new "one-stop" tourism experience in Nanchang [1]. Group 2: Economic Impact - The integration of the scenic area with the city has led to a 210% year-on-year increase in foot traffic in surrounding commercial areas after the free opening of the North Garden [2]. - During the Spring Festival, 80% of the 1.06 million visitors to the scenic area were concentrated in the free zones [2]. Group 3: Visitor Statistics - Despite a reduction in the paid area, both visitor numbers and tourism revenue have increased. During the "May Day" holiday, the scenic area received nearly 700,000 visitors, with 125,700 in the paid area, marking an 8.73% increase year-on-year [3]. - The revenue from ticket sales reached 4.4859 million yuan, a 10.65% increase year-on-year, while the free areas saw a visitor count of 568,300, up 99.82% year-on-year [3].

Core Viewpoint - The expansion of the Tengwang Pavilion and the removal of a 600-meter physical wall have revitalized the old city of Nanchang, enhancing cultural tourism and increasing visitor engagement [1][3]. Group 1: Project Details - The Tengwang Pavilion scenic area has expanded to approximately 700 acres, with over 90% of the area now open to visitors for free [3]. - The project has successfully connected the scenic area with surrounding attractions, breaking down physical barriers between the scenic area and the city [3][4]. - The scenic area has seen a significant increase in visitor numbers and tourism revenue, with nearly 700,000 visitors during the recent May Day holiday, and ticket revenue reaching 4.49 million yuan, a year-on-year increase of 10.65% [3]. Group 2: Visitor Statistics - The free areas of the Tengwang Pavilion have attracted 568,300 visitors, marking a year-on-year increase of 99.82% [3]. - The average daily visitor count has exceeded 5,000 since the free opening of the northern expansion area [3]. - During the Spring Festival, 1.06 million visitors toured the scenic area, with 80% concentrated in the free zones [4]. Group 3: Urban Integration - The Tengwang Pavilion has become a cultural landmark integrated into the urban landscape of Nanchang, enhancing the historical and cultural atmosphere of the surrounding streets [4]. - The surrounding commercial areas have experienced a 210% increase in foot traffic following the free opening of the northern expansion [4].