Core Viewpoint - Mars Man (火星人) is focusing on brand promotion, R&D innovation, and channel development to navigate the challenges posed by the real estate downturn and to explore new business opportunities for growth [1][2]. Group 1: Brand and Marketing Strategy - The company aims to leverage authoritative media reports to build brand trust and create a synergistic promotion matrix using both traditional and new media [1]. - Mars Man plans to utilize platforms like Douyin and Xiaohongshu to incubate a new media matrix for distributors, employing data-driven targeted advertising [1]. - The marketing strategy will focus on "category education + scene planting + trust endorsement" to enhance brand influence and expand its reach [1]. Group 2: R&D and Innovation - Mars Man emphasizes dual-driven innovation through technological advancements and aesthetic improvements, aiming to redefine modern kitchen standards [1]. - The company is committed to enhancing its R&D system, focusing on "standardization, modularization, and platformization" to improve product lines and user experience [1]. Group 3: Industry Trends and Market Outlook - The kitchen appliance industry is transitioning towards high-quality development, driven by technological innovation and evolving consumer demands [2]. - The market for integrated kitchen appliances, such as integrated stoves and dishwashers, is expected to recover due to new real estate policies and ongoing renovation projects [2]. - Mars Man anticipates that the demand for integrated stoves and dishwashers will continue to grow, driven by trends towards multifunctionality, smart operation, and scene-based design [2]. Group 4: Growth Opportunities - The company is focusing on cultivating the integrated dishwasher segment as a second growth curve, promoting the concept of "one kitchen, two Mars Man products" [3]. - Sales strategies include leveraging social media platforms for consumer engagement and enhancing in-store experiences with dedicated washing zones [3].

证券代码：300894 证券简称：火星人 火星人厨具股份有限公司投资者关系活动记录表 编号：2025-002 | | 双重动能。在智能健康浪潮下，厨房正从功能空间向家庭社交 | | | | --- | --- | --- | --- | | | 中心演进。火星人聚焦智能健康赛道，以科技创新为引擎、用 | | | | | 户需求为导向，构建未来厨房新生态。未来随着政策暖风与市 | | | | | 场复苏双重助力，行业有望突破瓶颈，开启高质量发展新周期。 | | | | | 3. 公司投资控制的产业基金目前的对外投资情况如何？ | | | | | 答：公司为把握战略投资机遇，以自有资金人民币 1.98 亿元 | | | | | 与厦门纵横金鼎私募基金管理有限公司共同投资创办了共青 | | | | | 城超凡探索创业投资合伙企业（有限合伙），通过专业机构资 | | | | | 源延伸产业布局，实现产投协同。目前该基金已完成对北京星 | | | | | 动纪元等三家企业的财务投资（均非控股且持股比例不高）， | | | | | 并将持续挖掘符合战略发展的优质项目。 | | | | | 鉴于创投项目存在周期长、受宏观经 ...