Core Viewpoint - Mars Man (火星人) is focusing on brand promotion, R&D innovation, and channel development to navigate the challenges posed by the real estate downturn and to explore new business opportunities for growth [1][2]. Group 1: Brand and Marketing Strategy - The company aims to leverage authoritative media reports to build brand trust and create a synergistic promotion matrix using both traditional and new media [1]. - Mars Man plans to utilize platforms like Douyin and Xiaohongshu to incubate a new media matrix for distributors, employing data-driven targeted advertising [1]. - The marketing strategy will focus on "category education + scene planting + trust endorsement" to enhance brand influence and expand its reach [1]. Group 2: R&D and Innovation - Mars Man emphasizes dual-driven innovation through technological advancements and aesthetic improvements, aiming to redefine modern kitchen standards [1]. - The company is committed to enhancing its R&D system, focusing on "standardization, modularization, and platformization" to improve product lines and user experience [1]. Group 3: Industry Trends and Market Outlook - The kitchen appliance industry is transitioning towards high-quality development, driven by technological innovation and evolving consumer demands [2]. - The market for integrated kitchen appliances, such as integrated stoves and dishwashers, is expected to recover due to new real estate policies and ongoing renovation projects [2]. - Mars Man anticipates that the demand for integrated stoves and dishwashers will continue to grow, driven by trends towards multifunctionality, smart operation, and scene-based design [2]. Group 4: Growth Opportunities - The company is focusing on cultivating the integrated dishwasher segment as a second growth curve, promoting the concept of "one kitchen, two Mars Man products" [3]. - Sales strategies include leveraging social media platforms for consumer engagement and enhancing in-store experiences with dedicated washing zones [3].

Group 1: Company Performance - Mars Man's total revenue for 2024 is approximately CNY 1.376 billion, maintaining the leading position in the integrated stove industry for four consecutive years [2] - The net profit attributable to ordinary shareholders of the listed company is CNY 11.1512 million, indicating short-term performance pressure [2] Group 2: Industry Outlook and Company Strategy - The integrated stove industry is significantly impacted by real estate cycle adjustments and changes in consumer demand, leading to notable pressure in 2024 [2] - Mars Man is committed to high-end and professional strategies, focusing on solving kitchen smoke issues and maintaining long-term R&D investments to strengthen its competitive edge [2] - The industry is transitioning towards high-quality development, driven by technological innovation and upgraded consumer demands [3] Group 3: Investment Activities - The company has invested CNY 198 million in collaboration with Xiamen Zongheng Jinding Private Equity Fund Management Co., Ltd. to establish a venture capital partnership [3] - The fund has completed financial investments in three companies, including Beijing Xingdong Jiyuan, without holding controlling stakes [3] - The company emphasizes risk management and close monitoring of investment projects due to the uncertainties associated with venture capital [3] Group 4: Disclosure Information - The investor relations activity did not involve any undisclosed significant information [3]