浙江帅丰电器股份有限公司2025 年半年度报告 公司代码：605336 公司简称：帅丰电器 浙江帅丰电器股份有限公司 浙江帅丰电器股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确 性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人商若云、主管会计工作负责人丁寒忠及会计机构负责人（会计主管人员）陈鸿 娇声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告涉及的未来计划等前瞻性陈述，不构成公司对投资者的实质承诺，请投资者注意投资 风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司结合行业特点及自身经营实际，本着重要性原则，对相 ...

经济观察网2025年8月27日，老板电器（002508）发布半年度业绩报告。报告期内，公司实现营业收入 46.08亿元，归母净利润7.12亿元，经营性现金流5.11亿元。其中第二季度营收同比增长1.57%，净利润 同比增长2.96%，核心财务指标保持稳健，经营韧性凸显。公司延续高比例分红政策，每10股派发现金 红利5元，合计派发4.72亿元。 报告显示，老板电器核心品类持续领跑行业，油烟机、燃气灶、嵌入式蒸烤一体机、集成灶线下份额均 位居第一。数字厨电业务表现尤为亮眼，销量同比增长56.26%，成为驱动增长的第二曲线。公司通 过"老板+名气"双品牌战略精准覆盖不同客群，通过对大众烹饪需求的专业化满足，名气品牌线上零售 量同比增长38.4%。 战略层面，老板电器正从"厨电专家"向"烹饪伙伴"深度转型。AI烹饪大模型"食神"用户数突破540万， 通过AI舌诊、智能菜谱推荐等功能显著提升用户黏性，赋能业务高质量增长。商用厨电场景开拓成效 显著，签约额、开票额分别环比增长37%和50%，成为掘金千亿蓝海市场的重要引擎。 未来，期待老板电器将持续践行"科技+人文"的发展路径，以企业长期发展价值为导向，推进从"厨电专 家 ...

8月27日晚间，老板电器发布2025年半年度报告。 报告期内，公司实现营业收入46.08亿元，同比下降2.58%；归属于上市公司股东的净利润7.12亿元，同 比下降6.28%；基本每股收益0.75元，同比下降6.25%。公司专注于厨房电器领域，提供涵盖吸油烟机、 燃气灶、洗碗机、蒸烤一体机、消毒柜、集成灶等厨电品类。 ...

GKURC产经智库首席分析师丁少将对《华夏时报》记者表示，品需厨电品类增长的主要原因之一是"国 补"政策的拉动，刺激了市场需求的释放，同时消费者对品质生活的追求提升、健康意识增强，也推动 了这类产品的销售。 本报（chinatimes.net.cn）记者石飞月 北京报道 得益于"国补"政策对消费的刺激，2025年上半年国内厨电市场整体仍保持增长，但内部呈现明显分化： 传统品类如集成灶持续下滑，而蒸烤一体机、洗碗机等品需型厨电则维持了良好的增长势头。基于这一 趋势，凯度电器近日有针对性地推出了多款新品，全面聚焦于高增长的品需厨电赛道。 在厨电行业，凯度电器虽然不在头部品牌行列，却在近两年头部企业业绩普遍承压的背景下实现了逆势 增长。凯度电器董事长傅平日前向《华夏时报》记者透露，该公司今年截至目前的销售额同比增长了十 几个百分点。当然，必须要承认的是，在品牌认知度和企业规模方面，凯度电器与头部品牌之间仍有差 距。 随着国补政策边际效应减弱，奥维云网预测全年家电零售额同比仅增0.2%，而傅平对厨电行业未来两 三年的发展也持"谨慎乐观"的态度。他强调，凯度电器会在坚持提升"产品+服务"质量的前提下，结合 合理的营销策 ...

奥维云网数据显示，2025年上半年，油烟机、燃气灶、消毒柜、洗碗机、嵌入式微蒸烤、厨房小家电零 售额分别同比增长11.8%、10.1%、3%、7.5%、5.3%、9.3%，集成灶零售额同比下滑27.6%。 在以旧换新政策助力下，厨卫结构化升级态势明显。京东家电家居数据显示，今年618期间，油烟机、 燃气灶等中高端产品增长显著。用户聚焦健康、节能与超龄换新，关注油烟健康、水质洁净等痛点，同 时年轻群体追求颜值、情绪价值与轻量化产品，推动厨电向场景化、个性化跃迁。 近日，由中国家电网主办的"2025中国厨电行业高峰论坛"在长春召开。中国家用电器协会秘书长王雷表 示，"好房子"的落地实施，为厨电行业提供了很好的发展契机。厨房作为家庭生活核心场景，当下的定 位和功能正发生深刻的变化，用户对厨房空间的优化升级需求也很迫切，尤其是一些旧房改造的用户， 在改造时往往将厨房作为首选。 为进一步提供"以人为本"的美好家居、美好厨房的解决方案，中国家电网联合好住房云研究院、中国建 筑科学研究院有限公司联合推出《2025中国好房子好厨电好生活7大趋势》。该报告从"可变式成长空 间、全龄友好安全系统、多感官舒适系统化、厨房新社交场景 ...

一、引子：水，是厨房的灵魂，也是科技的隐喻 水，至柔至善，无形却可塑万形，柔软却能穿透磐石，静默却能滋养 万物。 现在的厨电行业，科技往往被赋予了过于刚性的定义，参数至上的理 念让厨电沦为了一个个冰冷的工具与容器。而厨房的边界正在消融。 凯度电器从"水"的智慧中给出了不一样的答案——科技应是如水流淌的温柔力量，渗透进生活的每一处 褶皱，最终沉淀出生活本真的模样。 真正的科技从不是高高在上的，而是有温度、有情感，能够与生活完美融合的存在。这种独特的视角与 品牌战略，为凯度在竞争激烈的厨电市场中开辟了一条全新的道路，让科技与生活在"水"的哲学下，展 开了一场诗意的对话。 二、破界：以柔形，成漫境 "当厨房被分割成容器，我们选择成为漫过边界的水。"凯度电器CEO柯漫在《漫》TVC 中的这句宣 言，直指行业痼疾——功能主义思维将厨房切割成孤岛：烤箱、蒸箱、咖啡机等各自为阵，让本就局促 的厨房空间更显割裂。 与此同时，当下的厨电行业陷入技术怪圈——厨电厂商们争相标榜更 高的功率、更快的速度、更复杂的程序，却很少用心关注用户的真实 需求，去思考这些厨电是否真正解决了用户的问题。就像柯漫此前在访谈中描述的："参数高墙越垒越 ...

Core Viewpoint - Shuaifeng Electric's net profit is expected to decline by 90% in the first half of 2025, continuing a downward trend for three consecutive years due to lower-than-expected sales and a shrinking integrated stove market [2][3][10] Financial Performance - The forecasted net profit for Shuaifeng Electric in the first half of 2025 is estimated to be between 2.3 million and 3.4 million yuan, representing a year-on-year decline of 91.54% to 94.28% [3] - In Q1 2024, the company's revenue was 48.95 million yuan, down 58.31% year-on-year, with a net loss of 1.29 million yuan, a decline of 105.79% [6][7] - The company's cash flow from operating activities in Q1 2024 saw a significant drop, with cash inflow down 67.93% to 55.34 million yuan [8] Market Context - The integrated stove market is experiencing a downturn, with a 30.6% year-on-year decline in retail sales in 2024 [15] - The real estate market's struggles are impacting the kitchen appliance sector, particularly integrated stoves, which are closely tied to real estate performance [12][13] Product and Strategy Adjustments - Shuaifeng Electric is diversifying its product offerings by expanding into integrated cooking centers and other kitchen appliances, although this has led to increased costs and further profit declines [4] - The company is attempting to leverage AI technology in its products, such as the KOMS kitchen monitoring system, to enhance user experience [16] Industry Outlook - Analysts express skepticism about the long-term viability of integrated stoves, suggesting that companies must pivot beyond this product category to survive [12][16] - The overall kitchen appliance industry is expected to face significant challenges in the coming years, with a need for innovation and adaptation to changing consumer preferences [15][16]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]

Core Viewpoint - Zhejiang Meida Industrial Co., Ltd. ("Zhejiang Meida") has announced a significant decline in its expected net profit for the first half of 2025, primarily due to a slowdown in the integrated stove industry and various market challenges [1][3]. Financial Performance - The company expects a net profit of 11.5 million to 15.5 million yuan, representing a year-on-year decline of 84.11% to 88.21% [3][4]. - The expected net profit after deducting non-recurring items is projected to be between 10 million and 14 million yuan, down 85.59% to 89.71% compared to the previous year [3][4]. - Basic earnings per share are anticipated to be between 0.018 yuan and 0.024 yuan, compared to 0.15 yuan in the same period last year [4]. Industry Context - The integrated stove industry, which previously experienced rapid growth with a compound annual growth rate of 55.4% from 2016 to 2018, has faced significant challenges, with retail sales expected to decline by 30.6% in 2024 [5]. - In 2024, Zhejiang Meida reported revenue of 877 million yuan, a decrease of 47.54% year-on-year, and a net profit of 110 million yuan, down 76.21% [5][6]. Strategic Outlook - Despite the current challenges, Zhejiang Meida remains optimistic about future growth, focusing on core business areas and diversifying its product matrix with an emphasis on AI and integrated solutions [6]. - The company plans to enhance channel transformation and improve operational efficiency to achieve sustainable development and increase shareholder value [6]. Investment Activity - In June, Zhejiang Meida announced an investment of approximately 110 million yuan in Motovis Limited, a smart driving solution provider, indicating a strategic move to capitalize on growth opportunities in the smart driving sector [6][7].

Core Insights - The recent "High Net Worth Consumer Attitude and Behavior Research Report 2025" indicates that health is the top priority for high net worth individuals, with 65% expressing this preference, a 9% increase from 2021 [1] - The report highlights a shift in consumer focus from single-function products to health-oriented lifestyle solutions, emphasizing the importance of health in the high-end market [1][3] Industry Trends - The demand for health-oriented home appliances is rising, with nearly 70% of respondents in a survey indicating the need for appliances with health functions [3] - During the 2025 "618" shopping festival, health appliances showed significant growth, with water purifiers experiencing a notable increase in both volume and sales [3] Company Innovations - Vatti has positioned itself as a leader in the health appliance sector by integrating health into its product core and enhancing kitchen scenarios [6] - The company has developed innovative technologies, such as a PM2.5 sensor in its range hood, which monitors air quality in real-time, achieving a dispersion concentration of only 76.8μg/m³ [6][9] - Vatti's dishwashers utilize advanced washing technology to improve cleaning efficiency, while its embedded steam ovens maintain low oxygen levels to preserve food nutrition [6][9] Health and Wellness Focus - Vatti's new beauty bath water heater aims to enhance skin health by ensuring water quality, demonstrating a commitment to consumer wellness [8][9] - The company's "Clean Kitchen" initiative addresses cleanliness as a core issue, offering comprehensive solutions that enhance the overall kitchen experience [10][12] Comprehensive Solutions - The "Clean Kitchen" system focuses on product cleanliness, space optimization, and sensory improvement, creating a holistic approach to kitchen health [10][12] - Vatti's strategy reflects a broader industry trend towards providing sustainable health solutions that integrate seamlessly into daily life, catering to the growing demand for meticulous health maintenance among consumers [12][13]