Core Insights - The automotive market in September 2025 is characterized by intense competition among over 30 brands launching more than 40 new models, marking an unprecedented peak in the "golden September" sales period [2][3] - The release of new vehicles is driven by traditional promotional strategies, including product updates and pricing marketing, aimed at stimulating consumer demand [2][4] - The upcoming expiration of the new energy vehicle purchase tax exemption at the end of 2025 is creating a sense of urgency among automakers to attract consumers before the policy changes [4][5] Industry Dynamics - The market is segmented into three main camps: joint venture brands, independent brands, and new forces in car manufacturing, with a focus on diverse powertrains including electric, hybrid, and fuel vehicles [3][4] - Audi's new model, the E5 Sportback, achieved over 10,153 orders within 30 minutes of its launch, indicating strong consumer interest and demand [3] - The launch of new models is strategically timed to coincide with the National Day holiday, which is traditionally a peak period for automotive sales [2][4] Technological Advancements - The competition is increasingly centered around technological innovations, particularly in smart features and driving assistance systems [5][6] - Audi's E5 Sportback features advanced technology such as the AUDI OS operating system and Qualcomm Snapdragon 8295 chip, showcasing a commitment to integrating cutting-edge technology [5] - Lynk & Co's new models are equipped with advanced driving assistance systems and smart cockpit technology, reflecting the industry's shift towards enhanced user experience [5][6] Pricing Strategies - Pricing remains a critical factor in the success of new vehicle launches, with companies emphasizing the importance of value perception among consumers [6][7] - Lynk & Co's pricing strategy aims to maintain profitability while minimizing post-launch price fluctuations to enhance customer satisfaction [6] - The competitive landscape is shifting towards a focus on "value for money" and personalized consumer experiences, as brands seek to differentiate themselves in a crowded market [7][8]