（图片来源：摄图网） 根据国家税务总局、财政部、工业和信息化部此前联合发布的公告，我国新能源汽车购置税政策将在2026年 迎来重大调整：从2026年1月1日起新能源汽车购置税将从"免征"调整为"减半征收"，新能源汽车购置税最高 减征额度也将从2025年的3万元降为1.5万元。 这意味着2025年12月31日成为享受全额免税的最后节点。以一辆发票价33.9万元的新能源汽车为例，今年购 买可省下3万元购置税，而明年则需缴纳1.5万元。 中国汽车流通协会相关负责人指出，这次调整不仅是税收手段的变化，更是推动新能源汽车产业从价格战走 向价值战的关键一步。通过设置技术门槛引导行业向高质量发展转型。长期以来，新能源汽车市场价格战激 烈，而低价竞争模式虽然在一定程度上刺激了销量增长，但也带来了诸多问题，如产品质量参差不齐、行业 利润率下滑等。 业内人士表示，严格的技术门槛将倒逼车企加大核心技术研发投入，专注于提升产品品质、优化能耗表现与 续航能力，而非单纯依托政策红利进行低成本竞争。这将有效帮助新能源汽车行业摆脱内卷，转向以技术创 新为核心的高质量发展轨道，助力行业实现可持续健康发展。 前瞻产业研究院认为，中国新能源汽车行 ...

Core Viewpoint - Porsche is experiencing a significant decline in sales and profits, particularly in the Chinese market, which has shifted from being its largest market to its biggest burden, leading to a critical moment for the brand [2][3]. Financial Performance - In the first three quarters of 2025, Porsche reported revenues of approximately €26.86 billion, a year-on-year decrease of 6% [2]. - The operating profit plummeted to €40 million, down 99% from €4.035 billion in the same period last year [2]. - The third quarter alone recorded a loss of €966 million, equivalent to about 8 billion RMB [2]. Market Challenges - The decline in the Chinese market is attributed to challenging market conditions and intense competition, with sales dropping 28% from 29,551 units in 2024 to 21,302 units in 2025 [3]. - Porsche's product strategy is lagging in the face of the smart and electric vehicle transition, resulting in a lack of competitiveness in the Chinese market [3][8]. - The company is facing pressure from domestic brands like BYD and NIO, which are offering high-performance, intelligent, and rapidly iterating electric vehicles [3][8]. Strategic Adjustments - To address the downturn, Porsche plans to delay the launch of electric models, terminate its battery production plans, and incur a restructuring cost of €2.7 billion [2]. - The company anticipates a tariff expenditure of €700 million this year and intends to raise prices in the U.S. to cope with these tariffs [2]. Industry Trends - The Chinese electric vehicle market is rapidly growing, with a penetration rate reaching 31.6% in 2023, and expected to rise to 40.3% in 2024 [4]. - The market for smart electric vehicles, AI technology, and digital automotive platforms is identified as key growth areas for the future [6]. - Traditional luxury brands must adapt to the evolving market trends in China, focusing on product and technology innovation to maintain competitiveness [8].