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筑牢行业韧性,力促对接合作. 三展联动重磅启幕
Zhong Guo Xin Wen Wang· 2025-10-17 08:53
Core Insights - The Frankfurt Exhibition Group is enhancing its position as a global hub for lifestyle, holiday decorations, and creative DIY sectors through three major trade shows scheduled for February 2026 [2][5] - The events aim to provide year-round networking opportunities and personalized supply-demand matching, adapting to the rapidly changing market environment [4][5] Event Highlights - The three interconnected events include Ambiente, Christmasworld, and Creativeworld, which will showcase innovations and expand into key growth areas such as HoReCa (Hotel, Restaurant, and Catering), interior design, and furniture [5][8] - Christmasworld will feature a fully booked exhibition space with leading companies and new exhibitors, expanding product categories to include party supplies and festive products [6][7] - Creativeworld will serve as a platform for the creative industry, introducing a certified training program and interactive areas to enhance visitor engagement [7][8] Digital Innovations - A new digital matchmaking tool integrated into the event's website will facilitate year-round business connections based on user interests and company profiles [6] - Exhibitors will have access to LeadSuccess, a digital tool for managing potential customer contacts collected during the event [6] Special Features - Ambiente will introduce a cooking show and a dedicated area for hotel and restaurant professionals, enhancing the B2B focus of the event [10][11] - The "Interior Design & Architecture Hub" will be designed by renowned designer Katty Schiebeck, emphasizing immersive experiences for industry professionals [12]