Core Viewpoint - The 2025 Shandong Province Foreign Trade Quality Products Shopping Season will take place from June 13 to 17, focusing on promoting high-quality foreign trade products in the domestic market, aiming to stimulate consumption and stabilize foreign trade [1][2]. Group 1: Event Overview - The event will gather nearly 300 quality foreign trade enterprises in the fields of crafts, gifts, and decorations, attracting over 2,000 professional buyers [1]. - A significant release of the "Integration of Domestic and Foreign Trade Action" will occur, along with the signing of the "Shandong Foreign Trade Quality Products National Market Integration Development Memorandum" [2]. Group 2: Exhibition Highlights - The exhibition will feature key areas such as the Jinan Free Trade Zone National Cultural Export Base and various craft and gift sections, showcasing the charm of Shandong's craft industry [2]. - Leading brands will present innovative products, including functional materials developed from shrimp and crab shells, and high-quality crafts from various regions [2]. Group 3: Empowerment and Support - The event aims to create an efficient platform to address key bottlenecks in the transition from foreign trade to domestic sales, facilitating deep cooperation and bulk purchases [5]. - A one-stop service will be provided for foreign trade enterprises, covering product display, selection matching, packaging optimization, and live marketing strategies [6]. Group 4: Consumer Engagement - The event will create an integrated online and offline consumer experience, featuring interactive projects like DIY crafts and ceramic painting to enhance brand recognition [8]. - Online engagement will involve collaboration with influencers and KOLs to drive traffic and convert offline experiences into online sales, establishing a consumption loop [8]. Group 5: Strategic Goals - This initiative represents a practical action for Shandong Province to stabilize foreign trade, promote consumption, and improve livelihoods, supporting foreign trade enterprises facing export pressures [8].

Summary of Yuanlong Yatu Conference Call Company Overview - **Company**: Yuanlong Yatu - **Industry**: Gift and Cultural Products - **Market Position**: The only publicly listed company in the domestic gift industry, recognized as an industry leader [2][5] Key Points and Arguments Expansion into C-end Market - Yuanlong Yatu is increasing its offline cultural store layout through self-operated stores, cooperative counters, and partnerships with cultural tourism projects [2][3] - Successful promotion of the Beijing Romantic Hutong project and initial market feedback on Tiananmen cultural products are positive [2][3] - The company aims to attract foot traffic through scenario-based consumption, such as transforming traditional courtyard houses into stores [2][6] Product Development and Innovation - The company has developed innovative IP cultural products, such as the "Streetlight Puppy" refrigerator magnet, which received positive feedback on platforms like Xiaohongshu [2][3][6] - A strategic partnership with the Tiananmen management committee has been established to develop related products, including a series of exquisite refrigerator magnets [3][7] Performance in Cultural Tourism IP - The "Qi Tian Da Sheng" plush toy achieved significant success in Xi'an's Yanta District, indicating that cultural tourism IP can perform well in suitable offline consumption scenarios [2][9] - The Yuanmingyuan VR experience project is operating well, although ticket prices are relatively high [2][10] Sports IP Development - The company is focusing on expanding its sports IP, particularly NBA IP, by selling star cards and other cultural products through vending machines, with plans to increase from 10 to 20 machines in major cities [4][11] Financial Goals and Sales Performance - In 2024, the ToC sales revenue was approximately 10 million yuan, with total revenue exceeding 40 million yuan; the company aims for rapid growth in this area [4][13] - The ToC business is expected to become a significant growth driver, alongside ToB business, which is facing intense competition and declining profit margins [23] Future Plans and Product Launches - The company plans to continue expanding its offline presence and collaborate with more cultural tourism projects, including the development of additional Tiananmen-related products [7][8] - New products related to popular IPs, such as Jurassic Park and How to Train Your Dragon, are set to launch in mid-2025 [12][25] Market Strategy and Consumer Engagement - The company is focusing on enhancing its C-end operational channels, with a mix of flagship stores and cooperative counters in first and second-tier cities [15][22] - There is an emphasis on scenario-based consumption and cultural elements in product design, differentiating from the trend of designer toys [17][18] Competitive Advantages - Yuanlong Yatu's experience in licensing and cultural product development provides a strong foundation for entering the C-end market [5][19] - The company has established relationships with government entities, enhancing its ability to leverage untapped cultural resources [20] Team and Organizational Changes - The team structure has shifted to include more personnel focused on offline operations to meet new business demands [22] Additional Important Insights - The company is exploring the potential of entering the designer toy market but will not adopt a model similar to Bubble Mart; instead, it seeks to invest in existing IPs [21] - The company recognizes the differences between cultural tourism products and designer toys, focusing on quality and cultural representation in its offerings [17][18]

Group 1 - The core strategy for ensuring the sustained improvement of China's economy is to stimulate domestic demand and promote consumption [1] - The merger between China Guoli Group and FutureNet Inc. marks a significant step towards a new phase of rapid development for China Guoli Group [1][3] - China Guoli Group's business spans multiple sectors including bio-beauty, health beverages, healthcare, and e-commerce [3] Group 2 - The brand "Guoli" serves as a window to showcase the national image and carries the mission of conveying peace and friendship [3] - The successful entry into the U.S. capital market provides new development opportunities for China Guoli Group, allowing for comprehensive global communication of the value of national gifts [3][6] - Future plans include creating an ecosystem that integrates quality enterprises, products, brands, channels, and buyers, aiming to establish a trillion-level "Guoli industry chain" [3][6] Group 3 - China Guoli Group will deeply integrate with the "Good Products China" initiative to explore and promote national and ethnic brand products with Chinese characteristics [6] - The concept of "Chinese Guoli" will serve as a unique display of national brands, enhancing the country's soft power [6] - The company aims to contribute significantly to the development of Chinese national brands while fulfilling its responsibilities in the new journey of socialist modernization [8]

Group 1 - The company has established a multi-dimensional product matrix in the IP cultural and creative sector, combining "national trend + international IP + licensing" since 2023 [1] - The company has launched the "Four Seasons Tiananmen Refrigerator Magnet" series in collaboration with Beijing Tiananmen Tourism Service Group, enhancing brand influence through interactive experiences [1] - The self-owned brand "Qidian WOW!dea" has released cultural tourism series products that deeply integrate intangible cultural heritage [1] Group 2 - The company has demonstrated resource integration capabilities in large-scale event services, evidenced by the launch of ice and snow products for the Harbin Asian Winter Games and the 15th National Games [2] - The differentiated product strategy has driven revenue growth, with projected revenue of 2.79 billion yuan in 2024, a year-on-year increase of 3.65%, and 685 million yuan in Q1 2025, a year-on-year increase of 15.4% [2] - The company is accelerating the construction of a "B-end + C-end" dual-drive model, focusing on both enterprise clients and innovative offline cultural experience venues [2] Group 3 - The 33rd China Shenzhen Gift Exhibition was held from April 25 to 28, attracting over 4,500 exhibitors and covering the entire industry chain [3] - The company showcased over a thousand products at the exhibition, highlighting its strategic transformation in IP and immersive cultural experiences [3]