Core Viewpoint - The competition in the smart automotive sector is increasingly focusing on smart cockpits and electronic products, with companies like Junsheng Electronics securing significant orders for cockpit and in-car screen projects, indicating a shift in automotive competition towards in-car electronics and user interaction experiences [1][2][3]. Industry Trends - The smart cockpit market in China is projected to reach a pre-installation rate of 74.6% in the first half of 2025, with expectations to exceed 80% for the entire year [4]. - The Chinese government is reinforcing the development of smart cockpits as a key research direction in its "14th Five-Year" digital economy development plan, promoting domestic production of critical hardware and software [5]. - The automotive chip market is experiencing a shift, with international giants like Qualcomm and Renesas seeing a slowdown in growth, while domestic manufacturers are rapidly capturing the mid-to-low-end market due to cost advantages [5][6]. Company Developments - Desay SV's smart driving business revenue reached 4.15 billion yuan in the first half of 2025, marking a 55.5% year-on-year increase, indicating strong growth in the cockpit domain [7]. - System integrators are gaining profit leadership as hardware margins compress, with companies like Desay SV showcasing integrated solutions that combine multiple functionalities into a single chip, reducing costs [7][8]. - Domestic cockpit chip penetration in mainstream models is increasing, with over 90% of self-owned brand vehicles reportedly using domestic MCU or SoC solutions [6]. Technological Innovations - Leading automotive companies are transitioning from purchasing components to defining entire vehicle systems through self-developed operating systems and algorithms, enhancing their technological sovereignty [9]. - The integration of AI and ecosystem collaboration is becoming a new competitive focus, with companies like Xiaopeng and Xiaomi extending user experiences through integrated hardware and software solutions [9][10]. - The core competitiveness of smart cockpits is evolving from hardware specifications to ecosystem integration and algorithm collaboration, reflecting a shift in consumer focus from the number of screens to system capabilities [10].