Core Insights - The Chinese smartphone market is expected to see a slight year-on-year growth in Q2 2025, driven primarily by Huawei and Apple [1][4] - Huawei is projected to be the fastest-growing brand in the Chinese market during this period, potentially reclaiming the top sales position [1][4] - Apple's sales growth in May was attributed to promotional activities for the iPhone 16 series, particularly the iPhone 16 Pro and iPhone 16 Pro Max [1][4] Market Performance - The actual sales during the 618 promotional period remained flat year-on-year, with most growth concentrated in May [3] - Apple ranked first in sales during the promotional period, with three iPhone models among the top-selling list [3] - Huawei's growth during the promotional period is notable, as it continues to enjoy strong loyalty from its core user base, who are replacing old devices with new ones [4] Policy Impact - The sales performance in Q2 was partially supported by national smartphone subsidy policies, although there is uncertainty regarding the market growth in the second half of the year as these policies may gradually reduce [4]

Core Insights - The Chinese smartphone market is expected to see a slight year-on-year growth in Q2 2025, driven primarily by Huawei and Apple [1] Group 1: Market Overview - According to Counterpoint Research, preliminary data indicates that smartphone sales in China will experience a modest increase in Q2 2025 compared to the previous year [1] - Huawei is projected to be the fastest-growing brand in terms of year-on-year sales growth in the Chinese market during this period [1] - Apple’s sales growth in May was attributed to promotional activities for the iPhone 16 series, particularly the iPhone 16 Pro and iPhone 16 Pro Max [1]