Core Insights - The Chinese smartphone market is expected to see a slight year-on-year growth in Q2 2025, driven primarily by Huawei and Apple [1][4] - Huawei is projected to be the fastest-growing brand in the Chinese market during this period, potentially reclaiming the top sales position [1][4] - Apple's sales growth in May was attributed to promotional activities for the iPhone 16 series, particularly the iPhone 16 Pro and iPhone 16 Pro Max [1][4] Market Performance - The actual sales during the 618 promotional period remained flat year-on-year, with most growth concentrated in May [3] - Apple ranked first in sales during the promotional period, with three iPhone models among the top-selling list [3] - Huawei's growth during the promotional period is notable, as it continues to enjoy strong loyalty from its core user base, who are replacing old devices with new ones [4] Policy Impact - The sales performance in Q2 was partially supported by national smartphone subsidy policies, although there is uncertainty regarding the market growth in the second half of the year as these policies may gradually reduce [4]

Core Viewpoint - The Chinese television market is experiencing a downturn, with a 2.1% year-on-year decline in May's shipment volume, despite the early start of the 618 shopping festival on May 13, 2025, which is the longest in history [1][3] Market Performance - In May, the total shipment volume of televisions in China was 2.83 million units, marking a continuous decline for two months [1] - Cumulative shipments from January to May reached 14.035 million units, showing a slight increase of 1.7% year-on-year, primarily supported by strong performance in the first quarter [1] Brand Analysis - The top eight television brands in May collectively shipped 2.7 million units, a slight decrease of 0.9% year-on-year, with market concentration rising to 95.4% [4] - TCL, Hisense, and Skyworth, the traditional top three brands, shipped a total of 1.66 million units, down 2.4%, holding a market share of 58.7% [4] - Xiaomi's shipments increased by 9.1% to 600,000 units, raising its market share to 21.2% [4] - Changhong, Haier, and Konka combined shipped 340,000 units, down 4.2%, with a market share of 12.0% [4] Market Trends - The cautious inventory preparation by brands for the 618 shopping festival has further suppressed shipment momentum [3] - The upcoming expiration of the home appliance replacement subsidy policy is expected to stimulate consumer purchases during the 618 period [4] - The market is undergoing a significant reshuffle, with oversupply, weak demand, and competition from substitutes leading to a "survival of the fittest" scenario [7] Competitive Landscape - Xiaomi's growth is attributed to its high cost-performance strategy and ecosystem synergy, making it a standout performer in a cooling market [5] - TCL is expected to maintain its leading position, having shipped nearly 2.6 million units from January to April, with a year-on-year growth of 20.2% [6] - Konka faces severe challenges, having dropped to eighth place and experiencing significant declines due to management changes affecting operational continuity [6]

Core Insights - The summer season prompts increased demand for refrigerators as families prepare for bulk purchases, with supermarkets becoming focal points for consumer traffic [1] - Aucma's flagship store on Tmall launched a promotional event on May 28, featuring significant discounts on various products to cater to both household and commercial needs [1] Product Features - The Aucma BCD-632WPNE refrigerator boasts a large capacity of 632 liters, including a 356-liter refrigeration compartment and a 276-liter freezing compartment, designed for efficient storage of fruits, vegetables, meats, seafood, and ice cream [3] - This model features precise temperature control with a 0.1℃ accuracy and an ECO smart mode for energy savings [3] - The refrigerator employs 360° surround cooling technology and a silver ion deodorization module to inhibit bacterial growth and eliminate odors [5] Commercial Equipment - Aucma's SC-380W display cabinet utilizes top-mounted fans for rapid cooling and even distribution of cold air, ensuring quick preservation of beverages and food without direct cold air exposure [7] - The cabinet's double-layer tempered glass doors enhance insulation, preventing heat exchange and maintaining internal cold air [9] - The design includes a durable white molded interior and a high-density foam layer for energy efficiency and longevity [9] Promotional Activities - Aucma's 618 promotional event offers various incentives, including a one-yuan reservation for multiple benefits, a chance to win 618 yuan for the first 20 customers, and additional discounts for qualifying purchases [11] - The event includes a total prize pool of 80,000 yuan and a 2% discount for bundled purchases, enhancing customer engagement and sales opportunities [11]

美团将于5月28日开启618促销 金十数据5月26日讯，在美团财报电话会上，美团CFO陈少晖表示，美团外卖和美团闪购将联合众多餐 饮品牌及零售品牌开启618促销活动。据了解，美团618将于5月28日正式开始。 （界面） ...