Investment Rating - The report assigns a "Buy" rating for Zepp Health, marking its first coverage [1]. Core Insights - The report highlights the growth potential of the global smartwatch market, projected to reach $47.94 billion in 2024, with a steady growth rate of 7.6% in 2025, 6.9% in 2026, and 13.2% in 2027 [7][14]. - Zepp Health is transitioning from an OEM to a brand, with its own brand Amazfit focusing on three main product lines: lifestyle, sports training, and outdoor exploration [7][58]. - The company has a competitive edge through self-developed core technologies, precise marketing strategies, and a strong price-performance ratio compared to competitors like Garmin [7][61]. Summary by Sections 1. Wearable Device Industry - The smartwatch market is experiencing stable growth, with major players like Apple, Huawei, Samsung, and Xiaomi holding a combined market share of 58% in 2024 [7][19]. - The report notes that the competitive landscape is shifting, with Apple’s market share expected to decline by 12.1 percentage points to 22% in 2024 [7][19]. 2. Company Overview - Zepp Health, formerly known as Huami, became a partner of Xiaomi in 2014 and is set to end this partnership in January 2025 [7][40]. - The company has optimized its product structure, leading to an increase in gross margin to 38.5% in 2024, up by 12.1 percentage points year-on-year [7][49]. 3. Company Advantages - Zepp Health's competitive advantages include self-researched core technologies, effective marketing strategies targeting emerging sports, and a significant price advantage over Garmin [7][61]. - The company’s R&D expense ratio is 25.3% in 2024, compared to Garmin's 15.8%, indicating a strong commitment to innovation [7][61]. 4. Financial Forecast and Investment Recommendations - Revenue projections for Zepp Health are $255 million in 2025, $359 million in 2026, and $492 million in 2027, with year-on-year growth rates of 39.8%, 40.6%, and 37.1% respectively [2][7]. - The report anticipates a return to profitability with net income expected to be $14 million in 2026 and $59 million in 2027 [2][7].