Investment Rating - The report assigns a "Buy" rating for Zepp Health, marking its first coverage [1]. Core Insights - The report highlights the growth potential of the global smartwatch market, projected to reach $47.94 billion in 2024, with a steady growth rate of 7.6% in 2025, 6.9% in 2026, and 13.2% in 2027 [7][14]. - Zepp Health is transitioning from an OEM to a brand, with its own brand Amazfit focusing on three main product lines: lifestyle, sports training, and outdoor exploration [7][58]. - The company has a competitive edge through self-developed core technologies, precise marketing strategies, and a strong price-performance ratio compared to competitors like Garmin [7][61]. Summary by Sections 1. Wearable Device Industry - The smartwatch market is experiencing stable growth, with major players like Apple, Huawei, Samsung, and Xiaomi holding a combined market share of 58% in 2024 [7][19]. - The report notes that the competitive landscape is shifting, with Apple’s market share expected to decline by 12.1 percentage points to 22% in 2024 [7][19]. 2. Company Overview - Zepp Health, formerly known as Huami, became a partner of Xiaomi in 2014 and is set to end this partnership in January 2025 [7][40]. - The company has optimized its product structure, leading to an increase in gross margin to 38.5% in 2024, up by 12.1 percentage points year-on-year [7][49]. 3. Company Advantages - Zepp Health's competitive advantages include self-researched core technologies, effective marketing strategies targeting emerging sports, and a significant price advantage over Garmin [7][61]. - The company’s R&D expense ratio is 25.3% in 2024, compared to Garmin's 15.8%, indicating a strong commitment to innovation [7][61]. 4. Financial Forecast and Investment Recommendations - Revenue projections for Zepp Health are $255 million in 2025, $359 million in 2026, and $492 million in 2027, with year-on-year growth rates of 39.8%, 40.6%, and 37.1% respectively [2][7]. - The report anticipates a return to profitability with net income expected to be $14 million in 2026 and $59 million in 2027 [2][7].

Investment Rating - The report rates the electronic industry as "Outperform the Market" [1] Core Insights - The electronic industry index increased by 7.02% this week, outperforming the CSI 300 index which rose by 2.37% [2] - The smart wearable market, particularly smartwatches, is experiencing significant growth, with the global market expected to reach $28.72 billion in 2024, a year-on-year increase of 16.65% [7][17] - Huami Technology's strategic shift towards self-research and development, moving away from reliance on Xiaomi, has led to a notable revenue increase, achieving a year-on-year growth of 46.2% in Q2 2025 [6][9] Summary by Sections 1. Huami Technology's "De-Xiaomi" Strategy - Huami Technology has implemented a "De-Xiaomi" strategy to reduce dependency on Xiaomi, transitioning from an OEM to a brand owner, which has improved product margins and self-developed product ratios [6][9] - The introduction of self-developed chips has allowed Huami to enhance its product offerings, leading to a significant increase in sales of its Amazfit smartwatch series [9][10] 2. Smartwatch Market Landscape - The smartwatch market is characterized by a fragmented competitive landscape, with Huami holding a 4% share of global shipments in 2022, ranking seventh [7][19] - The Chinese smartwatch market is expected to grow at a CAGR of 6.75%, reaching $4.74 billion by 2029 [17][18] 3. Smartwatch Industry Chain - The smartwatch ecosystem operates on a collaborative architecture involving hardware, interaction, connectivity, and software layers, driving product innovation and market expansion [8][24] - Key components include batteries, chips, and sensors, which are essential for enhancing performance and user experience [25][26] 4. Market Performance Overview - The SW electronic industry index has shown strong performance, with passive components leading the gains at +12.32% [2][40] - Notable individual stock performances include significant increases for companies like Geberit (+48.2%) and Shanghai Hejing (+45.4%) [43]