Core Viewpoint - The luxury automotive industry is facing significant challenges due to the rapid transformation towards electrification and smart technology, necessitating a shift in strategy to remain competitive, particularly in the Chinese market [3][4][44]. Group 1: Market Dynamics - The luxury car market in China is undergoing a comprehensive transformation, with consumer preferences shifting towards direct-to-consumer sales models and smart, electrified vehicles [3][4]. - Traditional luxury car manufacturers have struggled to adapt to these changes, resulting in declining sales and profits, as seen in the half-year reports of major brands like Mercedes-Benz and BMW [5][6][7][8][9]. - The competition is intensifying with the rise of new energy vehicle brands and tech-driven companies, which are rapidly gaining market share [22][23]. Group 2: Technological Transformation - The integration of AI and smart technology is becoming essential for luxury car brands to meet evolving consumer expectations, with a focus on features like advanced driver assistance systems [15][40]. - Audi has initiated a significant transformation by partnering with Huawei's QianKun technology to enhance its smart driving capabilities, marking a strategic shift towards integrating advanced technology into its vehicles [11][24][28]. - The collaboration with Huawei allows Audi to leverage cutting-edge technology while maintaining its engineering excellence, creating a competitive edge in the luxury segment [31][35]. Group 3: Huawei's Role - Huawei's QianKun technology is positioned as a key player in the automotive smart technology landscape, with substantial investments in R&D and a robust development framework [37][38][44]. - The QianKun driving assistance system is set to revolutionize the market with its advanced capabilities, including the upcoming ADS 4 architecture, which promises significant improvements in performance and efficiency [42][43]. - By partnering with Huawei, traditional luxury brands can quickly address their technological shortcomings and enhance their product offerings to meet the demands of modern consumers [44].