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今年中国燃油汽车行业用户满意度指数发布,得分维持历史最高水平
Zhong Guo Xin Wen Wang· 2025-10-17 11:46
Core Insights - The 2025 China Fuel Vehicle Industry Customer Satisfaction Index (CACSI) remains at a historical high of 81 points, unchanged from the previous year, supported by high brand recognition and perceived value [1][3] Group 1: Customer Satisfaction Metrics - The complaint rate among users has decreased to 9%, and loyalty score has reached 79 points, both marking the best performance in nearly a decade [1][3] - Product quality reliability has improved, scoring 80.5 points, a 2-point increase year-on-year, with the number of faults per 100 new vehicles dropping to 179, a reduction of 9 faults [3] - Sales service satisfaction has decreased to 80 points, down 1 point year-on-year, with the most significant declines in delivery process, online services, and test drives [3][5] Group 2: Fault Distribution and User Experience - Faults are increasingly concentrated in three systems: intelligent cockpit, intelligent driving assistance, and interior, which account for 72% of issues, an increase of 16 and 25 percentage points compared to 2024 and 2023 respectively [3][4] - The top ten faults reported include issues with gesture control, fingerprint recognition, and excessive interior odor, indicating areas needing improvement [3] Group 3: User Preferences and Market Trends - User preferences have shifted, with "good performance," "high reliability," and "high comfort" being the top three considerations for purchasing vehicles, while the importance of "high brand recognition" has declined by 6 percentage points since 2023 [5][6] - The influence of brand image on customer satisfaction has weakened, with perceived quality now being the primary driver of satisfaction for the first time since 2017, indicating a stabilization in the fuel vehicle market [5] Group 4: Survey Methodology and Coverage - The CACSI survey, conducted by the China Quality Association since 2002, covered 149 leading brands and models, with a sample size of 23,489 collected from 101 major cities across five regions from May 1 to August 30, 2025 [6]