暑期邮轮市场

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上海、天津邮轮母港迎入境高峰,暑期邮轮市场火热开启
Bei Jing Ri Bao Ke Hu Duan· 2025-07-14 11:31
Group 1 - MSC Cruises' flagship MSC Glory has officially commenced the 2025 summer cruise season in Shanghai, featuring upgraded activities such as a LEGO-themed cruise and a "Sea Doctor Lecture Hall" [1] - The first batch of 5,300 guests, including over 400 international visitors, embarked on the inaugural journey from Shanghai to Japanese destinations Sasebo and Busan [1] - MSC Glory plans to enhance its Shanghai homeport deployment in 2026, with 26 premium cruises scheduled throughout the year, covering key travel periods such as summer vacations and major holidays [1] Group 2 - The summer cruise market in Shanghai has seen a significant increase, with the port recording the highest single-day entry and exit numbers since reopening, with over 260 cruise ships and more than 1.18 million passengers served this year, representing a growth of approximately 87% and 51% year-on-year, respectively [3] - Tianjin International Cruise Home Port is also experiencing a surge, expecting to host over 60 cruise ships and more than 140,000 passengers during the summer season, driven by new immigration policies [3] - The demand for cruise bookings has surged, with Ctrip reporting a more than 60% year-on-year increase in summer cruise product bookings, particularly for overseas long-haul cruises, which saw a 120% increase [3]