2月8日，爱达邮轮迎来自运营以来第100万名宾客。 "看到今天有4000名宾客登船，我们非常高兴。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉《每 日经济新闻》记者，2026年春节航线的家庭房、阳台房等热门房型已经售罄，特别是从广州出发的爱达 地中海号的所有房型都已售罄。 2026年的春节邮轮航次不仅吸引了众多家庭客群，由于恰逢"情人节"，选择浪漫旅行或朋友结伴出游的 年轻客群比例也显著上升。记者注意到，爱达魔都号春节航次的票价已上涨至5000元/人以上。 一位邮轮公司销售经理告诉记者，2025年3月至10月，中国邮轮业一路高歌，一些邮轮的单航次几近满 载，后来由于日本航线全面调整、韩国航线吸引力有限，行业受到很大影响，可售航期非常紧张，一度 沉寂，部分航次载客率甚至只有三分之一，难以覆盖运营成本，直到2026年春节临近，终于有所回暖。 春节航次销售异常火爆 2月8日，爱达广场内，4000多名宾客陆续上船。正在换取房卡的施先生向《每日经济新闻》记者表示， 邮轮旅行省心省力，特别适合像他这样一家五口的家庭出游。相比于目的地，他更期待体验邮轮上的敦 煌文化，现在的票价也更具性价比。 春节后，邮轮旅行社促销力度空 ...

2026.02. 08 本文字数：1476，阅读时长大约2分钟 作者 | 第一财经 乐琰 爱达邮轮（Adora Cruises）2月8日宣布在首艘国产大型邮轮爱达·魔都号上迎来第100万名宾客， 2026年，爱达邮轮旗下爱达·魔都号及爱达·地中海号将总计运营超150个航次。不仅是爱达邮轮，皇家 加勒比和地中海邮轮也都在2026年有一系列以上海等中国城市为母港的邮轮航线计划，上海邮轮经济 正在持续升级。 目前，爱达邮轮运营三艘大型邮轮——首艘国产大型邮轮爱达·魔都号、"艺术之船"爱达·地中海号和星 旅远洋邮轮旗下"鼓浪屿"号。 "今天迎来第100万名宾客也是说明邮轮市场的繁荣以及游客对我们的信任，我们一直在打造'邮轮+文 化'商业模式，发挥本土特色，结合敦煌、哪吒等文化元素，餐饮有70%左右是中餐。2026年，我们还 会继续以多母港的方式运作，实现从南到北全域覆盖，三船八母港。未来，我们还将会考虑将邮轮部署 到其他国内及海外港，致力于让邮轮发展为'一带一路'建设标志性工程。"爱达邮轮市场营销与电子商务 助理副总裁贾璎告诉第一财经记者。 据了解，2026年，爱达·魔都号将继续运营80余个航次，主要以上海为母港，今 ...

以上海为核心、多母港布局的中国邮轮经济持续升级。 爱达邮轮（Adora Cruises）2月8日宣布在首艘国产大型邮轮爱达·魔都号上迎来第100万名宾客，2026年，爱达邮轮旗下爱达·魔都号及爱达·地中海号将总计运 营超150个航次。不仅是爱达邮轮，皇家加勒比和地中海邮轮也都在2026年有一系列以上海等中国城市为母港的邮轮航线计划，上海邮轮经济正在持续升 级。 目前，爱达邮轮运营三艘大型邮轮——首艘国产大型邮轮爱达·魔都号、"艺术之船"爱达·地中海号和星旅远洋邮轮旗下"鼓浪屿"号。 "今天迎来第100万名宾客也是说明邮轮市场的繁荣以及游客对我们的信任，我们一直在打造'邮轮+文化'商业模式，发挥本土特色，结合敦煌、哪吒等文化 元素，餐饮有70%左右是中餐。2026年，我们还会继续以多母港的方式运作，实现从南到北全域覆盖，三船八母港。未来，我们还将会考虑将邮轮部署到其 他国内及海外港，致力于让邮轮发展为'一带一路'建设标志性工程。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉第一财经记者。 地中海邮轮方面表示，今年3月，其环球航线将首次来到中国，MSC华丽号将停靠上海。同样，今年MSC荣耀号也会回归上海母港，开启 ...

据MSC地中海邮轮消息，MSC旗下亚洲旗舰MSC荣耀号于1月27日重返上海母港。以此为契机，MSC推 出"邮轮+科技"创新互动体验，宇树科技自主研发的智能机器狗与人形机器人将登上MSC荣耀号2026年 上海母港航线及MSC华丽号2026年环球航线。这也是智能机器狗与人形机器人首次联合亮相海上场 景。 (MSC地中海邮轮) ...

记者 李宝花 昨天清晨，被誉为"亚洲旗舰"的"MSC荣耀号"邮轮缓缓靠泊上海吴淞口国际邮轮港，正式开启2026 年中国母港全新航季。这艘17.2万吨的豪华邮轮搭载着近4000名宾客抵沪，其中韩国、日本、俄罗斯等 国游客占比超90%，创下近年来上海邮轮母港单航次国际入境游客新高。 随着"双母港""类双母港"等创新运营模式的持续推广，以及上海邮轮港服务能力的不断提升，上海 作为东北亚最重要邮轮访问港的地位将进一步巩固。未来，上海有望吸引更多国际邮轮公司来华部署航 线，持续带动邮轮产业链上下游协同发展、提质升级。 昨天，皇家加勒比游轮也正式公布2026年5月至2027年4月"海洋光谱号"航线部署计划，将以更灵活 的航线结构、更丰富的目的地组合，精准回应消费者多元需求。 多家邮轮公司纷纷加码上海母港新春航季。2月中旬，皇家加勒比"海洋光谱号"将开启多条往返上 海、釜山、济州的新春航线，目前部分航次仍有早订特惠；"爱达·魔都号"则继续以上海为母港，推出 多条5天4晚、6天5晚国际航线，到访济州、釜山、首尔等经典目的地，带领宾客深度感受韩国的人文风 情与自然风光。 作为首艘国产大型邮轮，"爱达·魔都号"的新春航次还突出" ...

Core Insights - MSC Mediterranean Cruises is celebrating its 20th anniversary in the Chinese market by launching the "Asia flagship" MSC Glory, which will return to Shanghai on January 27, 2026, featuring significant upgrades in routes, products, and technology [1][4] Group 1: Operational Developments - The MSC Glory will operate under a new "Shanghai-Busan" dual homeport model, enhancing international guest experiences and promoting a diverse vacation atmosphere for Chinese guests [1][3] - On January 27, the MSC Glory is expected to carry nearly 4,000 international tourists to Shanghai, and on January 29, approximately 1,000 Korean guests will board from Busan, joining the cruise to Jeju and Shanghai [3][5] Group 2: Strategic Vision - The company emphasizes a commitment to "long-termism," focusing on value creation and market trust, as demonstrated by the upgraded cruise experience and the introduction of the dual homeport model [4] - MSC Mediterranean Cruises aims to position Shanghai as a key cruise hub in Northeast Asia, contributing to the high-quality development of the Chinese cruise industry [4][5] Group 3: Future Plans - In 2026, MSC Glory will continue to operate from Shanghai, offering selected voyages during peak travel periods such as Spring Festival and National Day, providing diverse vacation options to popular destinations like Jeju and Busan [5] - Additionally, the MSC Lirica will debut on a global cruise route, making its first stop in China on March 29, 2026, and bringing over 2,000 international guests to experience Shanghai [5]

Core Viewpoint - MSC Mediterranean Cruises is implementing a "dual home port" strategy with the return of the "MSC Glory" to Shanghai on January 27, 2026, to adapt to changes in the outbound tourism market and enhance operational efficiency [1][4]. Group 1: Operational Strategy - The "dual home port" model will allow MSC to attract tourists from both Shanghai and Busan, effectively balancing market demand and reducing operational pressure [4][5]. - In 2025, MSC plans to operate 25 voyages from its Chinese home port, with an average passenger capacity of approximately 5,000, leading to an estimated total of around 120,000 tourists for the year [2][3]. Group 2: Market Trends - There is a growing enthusiasm among Chinese tourists for cruise travel, with a notable increase in demand observed from the second quarter of 2025 onwards, despite initial sales pressure in the first quarter [2][3]. - The summer months of July and August saw nearly full capacity for voyages departing from Shanghai, with peak passenger numbers reaching approximately 5,500, indicating a strong recovery in the cruise tourism market [3]. Group 3: Challenges and Adjustments - The upcoming operational adjustments for 2026 may lead to significant cancellations of existing bookings and a compressed sales window for new routes, posing challenges for the first quarter of 2026 [3][4]. - The company is enhancing customer experience through upgraded offerings, such as improved amenities for balcony cabins, in response to market changes [2]. Group 4: Future Outlook - The company anticipates that the upcoming nine-day Spring Festival holiday will positively impact cruise bookings, with differentiated itineraries designed to meet diverse customer needs [7]. - There is an expectation that by 2043, approximately 50% of passengers on routes departing from Chinese home ports will be international tourists, reflecting a shift towards a more diversified customer base [8].

Core Viewpoint - MSC Mediterranean Cruises is set to return the "MSC Glory" to Shanghai on January 27, initiating a "dual home port" operation model with Busan, South Korea, to adapt to changes in the outbound tourism market and enhance global passenger sourcing during the upcoming long Spring Festival holiday [1][6]. Group 1: Operational Strategy - The "dual home port" strategy aims to alleviate operational pressure by attracting both Chinese tourists from Shanghai and Korean tourists from Busan, facilitating a two-way flow of passengers [8][9]. - In 2025, MSC Mediterranean Cruises plans to operate 25 voyages from its Chinese home port, with an average passenger capacity of approximately 5,000, estimating around 120,000 tourists for the year [4][5]. - The company has observed a significant rebound in demand starting from the second quarter of 2025, following a challenging first quarter due to market fluctuations [4][5]. Group 2: Market Trends - The cruise market in China is experiencing a revival, particularly among family travelers, as cruises offer comprehensive services and controlled budgets compared to traditional travel methods [5][10]. - The upcoming nine-day Spring Festival holiday is expected to positively impact cruise bookings, with differentiated itineraries designed to meet diverse customer needs [11]. - The company anticipates that the internationalization of its customer base will allow for longer cruise itineraries, enhancing pricing stability and reducing sales pressure on shorter voyages [10][12]. Group 3: Future Outlook - The company envisions a future where approximately 50% of passengers on cruises departing from Chinese home ports will be international tourists, supporting the long-term operation of larger cruise ships [12]. - The Ministry of Transport and the Ministry of Culture and Tourism have issued measures to promote cruise transport and tourism services, indicating a supportive regulatory environment for the industry [12]. - The competitive edge of cruise products is expected to increasingly rely on content design and experiential innovation, tailored to the preferences of Chinese tourists [12].

同样焕新升级的还有服务。智能邮轮计划"我的MSC"推出"AI智能管家"，提供24小时中文虚拟礼宾服 务，实现预订、查询等"无感"操作。 适逢进入中国市场二十周年暨春节航次，荣耀号将推出"海上过大年"主题活动，包括财神派红包、国风 表演及汉服旅拍；在双母港航次中，邮轮将化身"海上地球村"，欢迎中、韩、俄等多国旅客一起参与乐 高乐园、酒廊派对等。 2026年MSC还将迎来多个高光节点：荣耀号将运营覆盖春节、国庆等热门时段的精选航次；3月29日， 华丽号执航的环球航线将首次访沪，搭载2000余名国际游客体验上海魅力。 在体验上，新航季的荣耀号致力于构筑沉浸式欧式松弛假期。在风味上，将推出专为中国市场研发的海 上特调珍珠奶茶系列，引入意大利Lavazza主题咖啡馆，并创意融合杨梅、桂花等东方元素的鸡尾酒。 近日被列入"世界非物质文化遗产"的意大利美食占比大大增加，从海鲜意面到提拉米苏，传递意式"家 文化"温情。春节航次更将奉上"欢度新春，金马聚福"主题菜单，以烤乳鸽、佛跳墙等佳肴烘托中国传 统节日氛围。 本报讯（记者 郭剑烽）新春将至，海上旗舰再度扬帆。昨天，三百年欧洲航海世家MSC地中海邮轮宣 布，恰逢进入中国市场 ...

Group 1 - MSC Mediterranean Cruises announced that the "MSC Glory" will return to Shanghai on January 27, marking the introduction of a dual homeport operation model between Shanghai and Busan during the winter-spring season [1] - The initiative aims to attract a large number of international tourists and create a diverse international vacation atmosphere for Chinese travelers [1] - The cruise will enhance the "cruise as a destination" experience by incorporating AI smart services and unveiling exclusive entertainment offerings [1] Group 2 - On January 27, the "MSC Glory" is expected to carry nearly 4,000 international tourists to Shanghai, departing for Jeju and Busan the same day [1] - On January 29, approximately 1,000 Korean tourists are anticipated to board from Busan, joining the Chinese tourists for a journey to Jeju and Shanghai, with the Korean tourists scheduled to arrive in Shanghai on January 31 for a one-day tour [1]