2025广东国际旅游产业博览会（以下简称"旅博会"）9月12日开幕。今年旅博会首次设立入境旅游展 区，让全球游客和旅行商"一站式"了解广东。 站在对外开放最前沿的广东，不仅是入境游客的中转站、集散地，还正在成为外国人游中国的重要目的 地。广东省文化和旅游厅统计数据显示，2023年以来，广东接待入境游客人次与外汇收入逐年递增，位 居全国前列。2025年上半年，广东接待入境游客3931万人次，实现旅游外汇收入987.8亿元，入境游客 人均消费2512.8元，各项指标均超去年同期。 近日，广东省文化和旅游厅联合省委宣传部、省委外办、公安厅、财政厅等多个部门联合印发《关于加 快入境旅游高质量发展若干举措》（以下简称《举措》），《举措》包括优化签证和通关政策、推进航 旅深度融合、丰富入境游产品供给、完善入境旅游综合服务、加强融合宣传和精准营销、提升文旅场所 开放管理水平等六大方面共23条举措，让入境旅游选择更多样、体验更丝滑。 走出去 请进来 岭南文化火出圈 随着文化和旅游融合逐步深入，广东文旅对外推介的内容不仅仅局限于广州塔、丹霞山等城市地标或自 然资源，独特而极具感染力的非遗民俗表演，成为诠释广东的重要载体。 文旅 ...

Group 1 - The Tianjin International Cruise Home Port achieved a record high of nearly 10,000 inbound and outbound passengers in a single day with the simultaneous docking of the "Aida Mediterranean" and "Dream" cruise ships, marking the highest number since the beginning of this summer [1] - Since the beginning of the year, the Tianjin International Cruise Home Port has received over 60 international cruise ships and more than 220,000 inbound and outbound passengers [1] - To capitalize on the peak summer travel season, Tianjin Port Group has been enhancing cruise home port facilities, diversifying cruise tourism products, and improving service quality to attract more cruise companies and travelers [1] Group 2 - Tianjin Port Group is focusing on the "Cruise + Service," "Cruise + Industry," and "Cruise + Culture and Tourism" strategies to accelerate the formation of a dual-core pattern of cruise industry centered in South Shanghai and North Tianjin [2] - The company plans to deepen cooperation with cruise enterprises and cultural tourism departments to launch more distinctive "Cruise +" new business formats, aiming to help Tianjin become a competitive international cruise tourism destination [2]

Core Viewpoint - The acceleration of maritime economic connectivity and cooperation between China and ASEAN is expected to significantly impact sustainable economic development and promote a new regional maritime cooperation framework led by collaboration [1][2]. Group 1: Blue Economy as a Common Market - The construction of a China-ASEAN blue economy common market is seen as a "blue engine" for economic growth and regional economic integration [2][3]. - Currently, approximately 30% of ASEAN countries' GDP comes from the maritime economy, while China's maritime economy contributes about 8% to its GDP. By 2024, China's marine production value is projected to exceed 10 trillion yuan, growing by 5.9% year-on-year [4]. - Investment of $2 trillion to $3.7 trillion in blue economy sectors from 2020 to 2050 could yield net returns of $8.2 trillion to $22.8 trillion, with an investment return rate of 450% to 615% [4]. Group 2: Economic and Trade Cooperation - Since the signing of the China-ASEAN Free Trade Area 1.0 in 2010, trade cooperation has deepened, with China maintaining its position as ASEAN's largest trading partner for 16 consecutive years [5]. - In 2023, the trade volume between China and ASEAN increased 16.8 times over 20 years, but cooperation in the maritime sector remains fragmented [5]. - The share of marine product trade in total bilateral trade is only 0.6%, indicating significant potential for growth [5]. Group 3: Industry Transformation - Both China and ASEAN face the challenge of industrial transformation, particularly in fisheries, where they account for 80% of global aquaculture and 60% of global fish catch [6]. - The demand for renewable energy in the ASEAN region is expected to increase by 3 to 4 times by 2050, with an annual growth rate of about 6% in renewable power installations from 2021 to 2023 [6]. Group 4: Development of Marine Tourism - Developing maritime tourism cooperation is a significant step to meet market demand and promote connectivity in marine industries [6]. - The global cruise tourism market is expected to recover to a growth rate of about 5% by 2028, with China's cruise tourism market projected to reach 14 million passengers by 2030 [6]. Group 5: Marine Fisheries and Renewable Energy Markets - ASEAN is a major producer and exporter of marine products, with 25% of its total exports going to China in 2024 [8]. - China has invested significantly in renewable energy projects in ASEAN, accounting for about 60% of foreign public investment in the region from 2000 to 2020 [10]. Group 6: Infrastructure and Governance - The development of maritime infrastructure is crucial, as ASEAN countries' port infrastructure is lagging behind, with only 2 out of the top 20 global ports located in the region [15]. - The Regional Comprehensive Economic Partnership (RCEP) is seen as a foundational framework for integrating blue economy rules and standards [16]. - Establishing a cooperative governance framework for ecological resource protection is essential for sustainable development in the South China Sea [18].

Group 1 - MSC Cruises' flagship MSC Glory has officially commenced the 2025 summer cruise season in Shanghai, featuring upgraded activities such as a LEGO-themed cruise and a "Sea Doctor Lecture Hall" [1] - The first batch of 5,300 guests, including over 400 international visitors, embarked on the inaugural journey from Shanghai to Japanese destinations Sasebo and Busan [1] - MSC Glory plans to enhance its Shanghai homeport deployment in 2026, with 26 premium cruises scheduled throughout the year, covering key travel periods such as summer vacations and major holidays [1] Group 2 - The summer cruise market in Shanghai has seen a significant increase, with the port recording the highest single-day entry and exit numbers since reopening, with over 260 cruise ships and more than 1.18 million passengers served this year, representing a growth of approximately 87% and 51% year-on-year, respectively [3] - Tianjin International Cruise Home Port is also experiencing a surge, expecting to host over 60 cruise ships and more than 140,000 passengers during the summer season, driven by new immigration policies [3] - The demand for cruise bookings has surged, with Ctrip reporting a more than 60% year-on-year increase in summer cruise product bookings, particularly for overseas long-haul cruises, which saw a 120% increase [3]

Core Insights - The summer tourism market is experiencing significant growth, driven by diverse offerings such as performances, theme parks, and cruise travel, reflecting a shift in consumer preferences from cost-effectiveness to quality-oriented experiences [3][4][10] Group 1: Ticket Economy and Consumer Behavior - The rise of "ticket economy" is effectively linking tourism, commerce, and transportation, becoming a new driver for summer consumption [4][8] - Events like the Jiangsu Super League have sparked increased consumer enthusiasm, leading to noticeable growth in nighttime and out-of-town spending [4][8] - Data shows that during the Beijing International Film Festival, ticket holders enjoyed discounts at over 1,100 businesses, attracting 76.66 million visitors and generating 25.17 billion yuan in consumption [8] Group 2: Theme Park Competition - The online parent-child vacation market in China is projected to reach 300 billion yuan by 2025, with new entrants like Shanghai Lego Land intensifying competition against established players like Disney and Universal Studios [10][11] - Shanghai Lego Land opened with over 7,500 visitors in its first hour, indicating strong demand despite concerns over high ticket prices [10][11] - Traditional parks like Guangzhou's Xingji World are adapting by offering family-friendly pricing strategies to capture the summer family entertainment market [11] Group 3: Summer Travel Trends - The demand for summer cooling destinations has surged, with water parks and beach resorts seeing over 40% growth compared to last year [16][19] - High-quality summer travel experiences are increasingly sought after, with destinations like Guizhou offering attractive pricing strategies to enhance value [19] - The trend of "off-peak travel" is emerging, with discounts of 15%-20% available for trips after mid-August [20] Group 4: Cruise Tourism Growth - The cruise market in the Greater Bay Area is expected to grow, with the return of the "Navigator of the Seas" signaling a shift from market cultivation to demand-driven growth [23][25] - New cruise itineraries are designed to maximize onshore exploration time, catering to family and educational travel needs [25][26] - The integration of local cultural elements and services in cruise offerings is enhancing the overall experience for Chinese tourists [26]

惊蛰研究所 . 探索发现新经济。 将投中网设为"星标⭐"，第一时间收获最新推送 拼完价格，拼"文化"。 作者丨 娅沁 以下文章来源于惊蛰研究所 ，作者惊蛰研究所消费组 来源丨 惊蛰研究所 随着全国气温的逐步上升，旅游旺季翩然而至。但当县域旅游、文博游、出境游等旅游方式成为旅游行业 热点时，原本小众的邮轮旅游也在悄悄崛起。 公开数据显示，今年春运期间，邮轮旅客运输量达17.2万人次，同比增长145.6%；五一假期，上海邮轮 口岸更是迎来"四船同靠"的盛况，单日出入境人员近3万人次，创下3年来新高。 面对眼下的市场热度，邮轮品牌们早已摩拳擦掌。为了抓住旅游旺季的市场机会，不少邮轮品牌将目光投 向了文化跨界的新玩法，推出与非遗、汉服等传统文化，甚至是哪吒、乐高等商业IP相关的主题旅游产 品。而这些文化跨界的新玩法，将邮轮经济带入新的蓝海。 邮轮旅游：拼完价格，拼"文化" 虽然2025年开年至今的亮眼数据，拉高了整个市场对"邮轮经济"的期待值。但在中国市场，邮轮作为一 种小众旅行方式一直难以流行。 长期以来，邮轮旅行的核心卖点始终围绕海上观光、娱乐设施、特色餐饮和免税购物等服务展开，这一模 式在市场培育期凭借清晰的功 ...

随着全国气温的逐步上升，旅游旺季翩然而至。但当县域旅游、文博游、出境游等旅游方式成为旅游行业热点时，原本小众的邮轮旅游也在悄悄崛起。 公开数据显示，今年春运期间，邮轮旅客运输量达17.2万人次，同比增长145.6%；五一假期，上海邮轮口岸更是迎来"四船同靠"的盛况，单日出入境人员 近3万人次，创下3年来新高。 面对眼下的市场热度，邮轮品牌们早已摩拳擦掌。为了抓住旅游旺季的市场机会，不少邮轮品牌将目光投向了文化跨界的新玩法，推出与非遗、汉服等传 统文化，甚至是哪吒、乐高等商业IP相关的主题旅游产品。而这些文化跨界的新玩法，将邮轮经济带入新的蓝海。 邮轮旅游：拼完价格，拼"文化" 虽然2025年开年至今的亮眼数据，拉高了整个市场对"邮轮经济"的期待值。但在中国市场，邮轮作为一种小众旅行方式一直难以流行。 长期以来，邮轮旅行的核心卖点始终围绕海上观光、娱乐设施、特色餐饮和免税购物等服务展开，这一模式在市场培育期凭借清晰的功能定位，有效覆盖 了大众消费者的基础需求。 然而，随着中国邮轮市场进入成熟阶段，同质化问题逐渐成为发展瓶颈。大同小异的服务项目，高度重叠的日韩航线，使得差异化竞争优势逐渐丧失，已 难以满足新一代消 ...