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冷友斌:中国每卖五罐奶粉就有一罐叫飞鹤
Xin Lang Cai Jing· 2026-01-29 14:01
Core Insights - The event "Praise for China's Economy - Entrepreneur Night" was held on January 29 in Beijing, where the chairman of China Feihe, Cold Youbin, was honored [1][5]. Company Strategy - Cold Youbin emphasized the importance of producing products suitable for local conditions, which requires a complete industrial chain model, independent raw materials, advanced production processes, and a deep understanding of Chinese breast milk supported by solid scientific data [3][7]. - The company has established a unique advantage in this field by designing formulas based on precise data to better fit the physical and gastrointestinal characteristics of Chinese babies, which is considered the scientific foundation for being "more understanding of Chinese babies" [3][7]. Competitive Edge - Freshness is highlighted as a core competitive strategy, with the belief that products closer to the production base and raw material sources are fresher, and freshness represents activity, which is crucial for absorption [3][7]. - Feihe has created a "two-hour ecological circle," ensuring that raw milk is processed within two hours at a low temperature of 0-4°C, thereby guaranteeing the ultimate freshness of raw materials [3][7]. Supply Chain Optimization - The company optimizes its supply chain and channels to shorten product delivery times, integrating online, offline, and community touchpoints to reduce the "physical space" and achieve a commitment of "28 days of ultimate freshness to home," ensuring that the product reaches consumers within 28 days from production [3][7]. Market Position - Feihe holds approximately 20% market share in the Chinese infant formula market, meaning one in every five cans sold is from Feihe [4][8]. - In the face of competition from global foreign brands, Feihe is solidifying the competitive barriers for domestic milk powder by leveraging its deep research on Chinese breast milk, a vast database, and its ability to deliver fresh products quickly to consumers [4][8].