最后一公里经济

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“轻装行”打开铁路最后一公里消费新空间
Bei Jing Shang Bao· 2025-08-14 16:38
Core Viewpoint - The "Light Travel" service initiated by China Railway has been positively received and will continue to expand post-summer, aiming to enhance the overall travel experience for passengers and tap into the "last mile" consumption potential [1][3][8]. Group 1: Service Overview - The "Light Travel" service allows for luggage pickup within 35 kilometers of the station, with delivery to the designated location within 5 hours [1]. - The service has been piloted at 19 stations including Beijing South, Shanghai Hongqiao, and Guangzhou South since June 28, providing "door-to-station" and "station-to-door" luggage transportation [3]. - Initial pricing for the service is set at 68 yuan per item for "departure to station" and "station to destination," and 98 yuan for "departure to train platform" and "train platform to destination" [3]. Group 2: Customer Experience - Passengers have reported a positive experience with the "Light Travel" service, highlighting convenience and time savings, particularly for families traveling with children [2][6]. - The service has seen a steady increase in order volume as more travelers become aware of it [2]. Group 3: Integration with Existing Services - The "Light Travel" service complements existing luggage storage and handling services at train stations, creating a more comprehensive travel ecosystem [4][6]. - The integration of these services through a unified platform, such as the 12306 app, is crucial for enhancing customer experience and operational efficiency [7]. Group 4: Economic Implications - The "Light Travel" service is seen as a significant step in addressing the "last mile" challenge, potentially driving economic growth by improving consumer experience and creating job opportunities in related service industries [8][9]. - The service is expected to increase passenger loyalty to railway travel, with opportunities for additional services such as intercity luggage delivery and personalized luggage management for high-end users [9].
铁路“轻装”继续“行” 打开“最后一公里”经济新空间
Bei Jing Shang Bao· 2025-08-14 14:15
Core Insights - The "Light Travel" service initiated by the railway department has been positively received, with plans to continue and expand the service post-summer [1][2][3] - The service aims to enhance the overall travel experience by addressing the "last mile" logistics, creating new economic growth opportunities [1][6][7] Service Overview - The "Light Travel" service provides door-to-station and station-to-door luggage transportation across 19 pilot stations, including major cities like Beijing, Shanghai, and Guangzhou [3] - Pricing for the service is set at 68 yuan per item for door-to-station and station-to-door services, and 98 yuan for more immediate transfers [3] Customer Experience - Customers have reported high satisfaction with the service, noting its convenience and time-saving benefits, particularly for families and tourists [2][4] - The service has seen a steady increase in order volume as more travelers become aware of its availability [2] Ecosystem Integration - The "Light Travel" service complements existing luggage storage and handling services at train stations, creating a more comprehensive travel ecosystem [4][5] - The integration of these services through a unified platform, such as the 12306 app, is crucial for maximizing customer convenience and service synergy [5] Economic Implications - The service is expected to stimulate the "last mile" economy, enhancing consumer experience and potentially increasing railway travel's attractiveness [6][7] - It may lead to job creation and economic benefits in related sectors such as tourism and hospitality [6][7] Future Prospects - There are plans to further develop the service by adding value-added options like intercity luggage delivery and partnerships with airlines and hotels [7] - The railway department aims to adapt its services based on market demand, ensuring a responsive and modernized passenger service system [7]