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重塑工作:生成式AI时代的变革管理
麦肯锡· 2025-10-15 06:37
Core Viewpoint - The article emphasizes that successful implementation of generative AI in organizations relies more on effective change management than on the technology itself. It highlights the importance of aligning AI with the organizational culture and capabilities to create value [2]. Group 1: Establishing a "North Star" Goal - Organizations should focus on outcomes rather than viewing generative AI merely as a tool. AI should be seen as a capability that enables seamless collaboration between humans and AI [3]. - A "North Star" goal must be clear and ambitious, guiding how generative AI can create value and competitive advantage while considering its impact on the talent lifecycle [3][4]. Group 2: Building Trust through Data and Governance - Establishing trust in generative AI within organizations is crucial for its widespread adoption. Companies that invest in trust-building activities are more likely to see significant revenue growth [5][8]. - Leaders must prioritize data accessibility and governance as key components of change management, ensuring that AI outputs are reliable and trustworthy [8][9]. Group 3: Redesigning Workflows and Teams - Generative AI should be integrated into workflows rather than treated as a standalone tool. This requires a collaborative approach between business and technical teams to redefine work processes [10]. - The transformation can occur in three stages, from using AI for discrete tasks to fully autonomous AI clusters operating as minimal viable organizations [11][12]. Group 4: Restructuring Organizational Architecture - Different departments may require different structural adjustments, with some evolving into minimal viable organizations while others maintain enhanced human teams [15][16]. - Organizations must invest in AI operations and monitoring systems to ensure the efficient functioning of these new structures [16]. Group 5: Empowering Employees as Change Agents - Employee participation is vital for the success of generative AI integration. Higher employee involvement correlates with better transformation outcomes [17]. - Companies should encourage employees to become advocates for AI, fostering a culture of learning and adaptation [18][19].