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途观3年8折回购福利,上汽大众原来已经停了
3 6 Ke· 2025-05-22 11:27
Core Insights - The 2025 model of the Tiguan L Pro has discontinued the three-year 80% buyback policy, which was previously a promotional strategy during its launch phase [3][6] - The cancellation of the buyback policy is seen as a disappointment, especially since the policy had contributed to a significant increase in sales for the Tiguan L family [3][6] - The sales of the Tiguan L family have declined in 2025, with April sales dropping to 13,600 units [6] Sales Performance - The Tiguan L Pro's buyback policy was effective in boosting sales, with monthly sales increasing from under 10,000 units to nearly 20,000 units within five months of its launch [3][6] - By December of the same year, the Tiguan family achieved over 26,000 units in monthly sales, marking a resurgence in the gasoline vehicle market [3][6] Market Comparison - The decision to discontinue the buyback policy may stem from financial considerations, as seen in the case of Lexus, which faced significant losses due to its buyback commitments [7][9] - The resale value of a one-year-old Tiguan L Pro is estimated to be between 180,000 to 200,000 yuan, reflecting a depreciation rate of 20% to 30% over three years [9] Product Strategy - The 2025 Tiguan L Pro features an upgrade to a 2.0T high-power engine while maintaining its price, indicating a commitment to value without increasing costs [11] - The company is encouraged to continue promoting the "smart gasoline vehicle" concept, leveraging advanced driver-assistance features to compete with leading electric vehicle models [11]