月光经济
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文化中国行·何以中秋丨团圆馍、中秋墨 探寻千年文化传承密码
Yang Shi Xin Wen Ke Hu Duan· 2025-10-06 00:33
Core Viewpoint - The Mid-Autumn Festival is experiencing a revival of traditional cultural practices, merging ancient customs with modern interpretations, thereby stimulating the "moonlight economy" in urban areas like Xi'an [1][3][8]. Group 1: Cultural Revival - The "moon appreciation" tradition from the Tang Dynasty is being revitalized through events like the "Tang Poetry Recitation," attracting large crowds in contemporary cultural districts [1][3]. - Historical poetry serves as a cultural key to recreate the atmosphere of the Tang Dynasty, enhancing the night economy [3][5]. - Research teams have spent 14 years reconstructing ancient architecture based on poetry, integrating traditional culture into modern urban settings [6]. Group 2: Culinary Traditions - The Mid-Autumn Festival is closely linked to agricultural practices, symbolizing harvest and gratitude towards nature [9][11]. - The evolution of mooncakes reflects the Chinese pursuit of reunion and abundance, with traditional "tuan yuan mo" (round buns) representing family unity [13][15]. - Despite the modern popularity of mooncakes, the cultural significance of traditional foods remains strong, preserving historical memories [15]. Group 3: Modern Interpretations - Traditional cultural elements like non-heritage opera and folk music are being incorporated into nighttime consumption, renewing the "moonlight economy" [8][24]. - Innovative products, such as mooncake-shaped ink, showcase the blend of traditional craftsmanship with contemporary aesthetics [17]. - Events like the torch festival highlight ancient customs while providing unique experiences for modern audiences [19][24].
西溪“夏夜同乐会”唱响邻里情
Hang Zhou Ri Bao· 2025-08-08 02:51
作为激活"月光经济"的重要载体,同步开启的"夏日悠悠集"人气火爆,构成一道亮丽的夜间风景 线。街道精心组织数十家特色商家外摆,25个展位错落有致,汇聚成充满烟火气的消费长廊。十余家美 食摊位前香气四溢,"湘先生米小姐""马记永拉面""梨花牛肉汤饭"等品牌凭借独特风味吸引食客驻足; 4个文创互动摊位的手工体验区,让孩子们沉浸其中;街道与主办方贴心设置的展位,则为居民免费发 放夏日防暑、防蚊礼包。居民们"边逛边听边感受",在悠扬旋律与市集的烟火气、文化味中,尽享独特 的夜间休闲时光。 本次活动显著拉动了本地消费,实现居民得实惠、商家增销量的双赢。比如,大众点评平台推出 的"10元代30元"超值代金券一经上线即被抢购一空;商家则迎来客流高峰,销售热度持续攀升,"夏日 经济"在浓厚的烟火气中不断升温。 歌声点燃夏夜,市集升腾烟火。近日,西溪街道"西溪好声音·夏夜同乐会"预赛暨清凉市集活动圆 满落幕。这场以"唱响共富梦·西溪邻里情"为主题的活动,巧妙融合全民歌会与特色市集,成功打造沉 浸式夜间消费新场景,为区域"月光经济"注入强劲动能。 当晚,EAC商业街主广场成为音乐与欢乐的海洋。青少年组和企业成人组选手轮番登台,以 ...