服务保障竞争
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贝壳推出“真保障”全流程服务体系
Qi Lu Wan Bao· 2025-09-25 23:04
Core Viewpoint - The introduction of the "True Guarantee" service system by Beike aims to enhance transaction safety and consumer confidence in the real estate market, addressing complexities and risks associated with second-hand housing transactions [1][2]. Group 1: Service System Overview - The "True Guarantee" system is built on "1 standard + 2 capabilities + 100 million yuan guarantee fund," encompassing 35 service commitments, including 6 platform-level and 29 brand-level commitments, creating a comprehensive risk protection network throughout the transaction cycle [2][3]. - The system has successfully intercepted risks in 16,000 transactions nationwide from July 2024 to July 2025, demonstrating its effectiveness in safeguarding consumer funds [3][4]. Group 2: Risk Management and Technology - Beike's intelligent risk control system, trained on millions of historical transaction data, can identify 62 types of risk characteristics, enabling proactive risk alerts and interventions [3][4]. - The system has increased the amount of funds under management to 97.2%, with a total guarantee fund of 750 billion yuan, ensuring 96% of funds are traceable throughout the transaction process [4]. Group 3: Industry Transformation - The "True Guarantee" system is shifting the real estate industry from "information competition" to "service guarantee competition," enhancing service quality and risk management capabilities [5]. - Beike's commitment to consumer safety and service quality is reflected in its platform-level service promises, which include "real housing sources, false claims compensated by 100 yuan," and "no reason to refund commission if the transaction fails" [5].