Core Insights - The Shandong Province Service Consumption New Brand Launch Conference will take place on December 15, supported by the Shandong Provincial Department of Commerce and organized by Shandong Digital Culture Group, aiming to showcase innovative achievements in service consumption and establish a new brand alliance for high-quality industrial development [1][2] Group 1: Event Overview - The conference theme is "New Services, New Dynamics, New Future," focusing on service innovation practices and identifying industry benchmarks [1] - The event will feature the establishment of the Shandong Service Consumption New Brand Alliance, which aims to create an ecosystem for resource sharing, experience exchange, and collaborative innovation [2][3] Group 2: Brand Selection Process - The first batch of "New Service Consumption Brands" was cultivated with participation from 239 enterprises across 16 cities, covering key sectors such as entertainment, tourism, dining, housekeeping, elderly care, health consumption, and sports [3] - After a comprehensive selection process, 66 enterprises were recognized for their outstanding innovation capabilities and market reputation [3] Group 3: Brand Alliance Objectives - The alliance aims to break down information barriers and development bottlenecks among enterprises, facilitating efficient resource flow within the industry [2] - It will organize regular communication activities and build cooperation bridges to help enterprises grasp industry trends and tackle common challenges in service upgrades [2] Group 4: Conference Activities - Representatives from the newly recognized brands will share their innovative paths and successful experiences in quality enhancement, scenario construction, and model upgrading [4] - An interactive experience area will be set up at the conference to showcase the unique services and core products of the recognized enterprises, fostering direct communication between businesses and consumers/investors [4] Group 5: Economic Impact - The launch of the new brand alliance and the emergence of quality new brands are expected to inject strong momentum into Shandong's economic growth, revitalizing the service consumption market [4]