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受外卖大战影响,瑞幸在去年末净利润下滑丨消费参考
21世纪经济报道记者 贺泓源、实习生徐鸿儒 外卖大战正在深刻地改造咖啡市场。 2026年2月26日晚,瑞幸发布业绩。财报显示,在2025年第四季度,瑞幸营收同比增长32.9%至127.77亿元,净利润同比下滑39%至5.18亿元。 而瑞幸净利润下滑背后,便是外卖大战的影响。 瑞幸咖啡联合创始人、首席执行官郭谨一在业绩会上表示,外卖平台补贴力度在行业淡季明显收缩,外卖占比虽环比有所下降,但仍处在较高 水平。 具体到财务数据上,在去年第四季度,瑞幸运营费用占净收入的比例同比提升4.1个百分点,这主要由于外卖订单增加导致配送费用上升。在 2025全年及第四季度,瑞幸的配送费用分别达68.787亿元、16.309亿元,较2024年同期的28.211亿元、8.387亿元分别上涨143.8%、94.5%。 瑞幸咖啡首席财务官安静透露,在去年第四季度,该公司配送费用增长主要受外卖平台配送订单量大幅增加所驱动。好消息是,单均配送成本 同比有所下降,这反映了瑞幸规模扩张带来的运营效率提升。 需要注意的是,外卖大战对瑞幸影响并非全是负面。 比如,该公司继续扩张。截至去年四季度,瑞幸门店总数达到31048家,其中自营20144家, ...
运动赛道分化加剧:始祖鸟们狂奔,耐克们承压丨消费参考
21世纪经济报道记者贺泓源、徐鸿儒 运动户外市场的两极分化似乎正在加剧。 2月24日,始祖鸟母公司亚玛芬体育披露了截至2025年12月31日的2025财年及第四季度业绩。财报显示,在2025财年,亚玛芬营收同比增长 27%至65.66亿美元;调整后净利润进一步增长至5.45亿美元2024年为2.36亿美元。 在2025年第四季度,亚玛芬营收同比增长28%至21.01亿美元;调整后净利润为1.76亿美元 ,2024年同期为0.9亿美元。 其中,中国市场成为亚玛芬业绩增长的重要动力。大中华区全年收入同比增长43.4%至18.6亿美元,在2024年四季度增速也达到了41.8%。作为 对比,亚玛芬北美地区全年收入同比增长14.3%至21.3亿美元,EMEA(欧洲、中东和非洲地区)全年收入同比增长19.3%至18.1亿美元。 而始祖鸟,依旧是亚玛芬的核心动力。在该品牌带动下,亚玛芬的Technical Apparel业务全年收入同比增长30%至28.6 亿美元。第四季度中, 始祖鸟批发渠道增⻓37%,DTC渠道增长 34%。 而李宁、安踏、耐克的销售就没那么好看了。 公告显示,李宁(不包括李宁 YOUNG)在2025年 ...
KTV、年夜饭频现“霸王条款”,这份节后维权指南请收好
Xin Lang Cai Jing· 2026-02-26 01:59
春节长假刚刚落幕,在阖家团圆、尽情消费的欢乐氛围中,许多消费纠纷 【下载黑猫投诉客户端】却 悄然滋生。根据多地市场监管部门发布的春节假期投诉数据显示,今年春节期间,涉及餐饮住宿、文娱 预购以及线上消费的诉求量依然处于高位。很多人以为过了正月十五这"年"就算过完了,消费纠纷也会 随之降温,但实际上,节后才是各种"消费后遗症"的爆发期。无论是预定年夜饭时遭遇的临时加价,还 是节前囤的KTV团购券被商家以"春节期间"为由拒用,都让消费者的好心情大打折扣。 "节前买、节后气":这些场景你是否熟悉? 场景一:预订好的包厢,却成了"镜花水月" 春节前,柳州的张女士在一家餐厅预定了年夜饭并支付了 定金,结果临到用餐前,商家不仅提供了一份涨价超30%的新菜单,结账时还莫名其妙多出了一笔从未 被告知的"茶水费" 。这种节前低价揽客、节中偷梁换柱的行为,是餐饮类投诉的重灾区。 场景二:团购券的"春节不能用",到底谁说了算? 很多消费者习惯在节前囤购KTV、电影院的优惠 券。玉环市的刘女士在抖音购买了一张KTV团购券,购买须知上明明只标注了特定日期不可用,结果 当她1月26日(非标注禁用期)去消费时,商家却以"春节期间顾客多"为由 ...
(新春走基层)“津味新春”活力涌动 天津春节消费市场持续升温
Xin Lang Cai Jing· 2026-02-20 11:26
农历大年初一,八方游客在天津古文化街体验津味儿民俗迎新春。 记者 佟郁 摄 春节假期,沉浸式、互动式体验成为主流,灯光艺术、策展景观、沉浸互动、民俗各类活动层出不穷, 为天津市民游客提供生动多元的节庆体验。水西公园2026天津国际灯会和杨柳青灯展第29届杨柳青灯展 双璧闪耀,点亮假期夜景,无人机表演和马年生肖主题灯组吸引众多市民游客驻足拍摄。 2月17日, 中新网天津2月20日电 (记者 王君妍)2026年春节假期过半,天津消费市场在"超长假期"的催化下勾勒出 一幅热气腾腾的"津味新春图"。记者20日从天津市商务局获悉,假期前五天,天津重点监测的473家商 贸流通企业累计实现销售额18.4亿元,同比增长10.3%;到店客流量达1050.5万人次,同比增长10.7%。 2月18日 晚,天津西青区杨柳青古镇,八方游客纷至沓来,逛古街、赏花灯、品津味,解锁"年画里的中国年"。 记者 佟郁 摄 假期前五天,政策叠加效应显著,商品消费持续热销,假期有奖发票参与累计票量近100万张,平均票 面金额超300元。数码产品、家电家居等以旧换新类升级类商品销售量超3万件,折叠屏手机、高端笔记 本和电脑电竞设备咨询和购买量均超去年 ...
春节消费别踩坑!这份来自成德眉资四市的消费提示请收好
Sou Hu Cai Jing· 2026-02-16 15:20
春节假期已正式开启,成德眉资四市消费市场持续升温,各类促销活动、消费场景轮番上线。为切实守 护广大消费者合法权益,引导市民树立科学、理性、文明的消费理念,成都、德阳、眉山、资阳四市保 护消费者权益委员会立足区域同城化消费特点,结合近期消费热点,联合发布2026年新春佳节消费提 示,为市民安心过节、便捷消费保驾护航。 聚焦重点消费场景 践行理性消费理念 针对春节期间餐饮、年货、旅游、文娱、住宿交通等典型消费场景,成德眉资四市消委会结合过往消费 纠纷案例,给出针对性提示,引导市民消费有度、心中有数。 餐饮消费方面,市民预订"年夜饭"或外出聚餐时,应优先选择证照齐全、环境卫生、信誉良好的经营商 家;点餐时按需适量,积极践行"光盘行动",杜绝餐饮浪费。在各类美食市集消费时,优先选择管理规 范的固定摊位,仔细观察食材新鲜度及从业人员操作卫生情况;食用海鲜等产品,务必通过正规渠道购 买并确保烧熟煮透,结账时仔细核对消费项目与金额,避免出现消费纠纷。 购置年货时,线下采购需提前做好规划、按需购买,警惕流动摊贩以"免费体验""古法秘制"等为噱头的 诱导式销售,切勿盲目消费。线上购买年货,尤其是在直播带货渠道下单时,要理性看待 ...
这两个0.2%,传递什么信号?
Xin Lang Cai Jing· 2026-02-14 01:55
国家统计局发布数据:1月份,居民消费价格指数(CPI)环比上涨0.2%,同比上涨0.2%,传递出消费 需求持续修复、市场潜力稳步释放的积极信号,彰显出我国消费市场的强劲韧性与内生动力。 1月份,核心CPI环比上涨0.3%,为近6个月最高。核心CPI温和上涨,叠加CPI连续多月环比正增长,充 分印证了国内消费市场持续恢复向好的趋势。 核心CPI指的是,剔除食品和能源价格后的CPI指标,覆盖家电、服装、家政服务、医疗等。核心CPI受 短期意外因素影响较小,其价格变化更能反映国内消费需求端的整体变化趋势。 黑河市年货大集吸引众多市民前来选购年货。邱齐龙摄 1月CPI同比细微的数据变化,体现在市场的每一处细节中。节前备货需求,带动农副食品等行业价格 上涨;文旅需求释放,拉动飞机票、旅行社收费等出行相关服务价格环比攀升;假期经济来临,推动文 娱等生活服务消费持续升温。这些亮点背后,是居民消费信心的提升,更是超大规模市场优势的充分显 现。 核心CPI的稳健表现成为消费回暖的"晴雨表"。相信随着宏观政策接续落地、全国统一大市场建设稳步 推进,居民就业和收入预期不断改善,内需潜力将进一步释放。 CPI同比温和上涨,是多重积极 ...
微博发布2025年热搜趋势报告 热搜“爆”了434次
Sou Hu Cai Jing· 2026-02-11 09:52
Group 1 - The core viewpoint of the report is that Weibo's trending topics in 2025 show a significant increase in activity, with a notable focus on social, entertainment, and vertical fields [1][3] - In 2025, Weibo's trending topics experienced a high-frequency explosion, with the term "explosion" appearing 434 times, and "response" being the most frequently listed keyword [3] - Social issues accounted for 28% of trending topics, with 94% of these social hot topics originating from media reports, highlighting Weibo's role as a core platform for public discourse [3] Group 2 - The 15th National Games led the annual events with 2041 trending topics, followed by the movie "Nezha: Birth of the Demon Child" and the 93rd National Day parade, indicating high public interest in national events [3] - In 2025, vertical field trending topics surged, with interest-based topics making up 33%, surpassing social issues, indicating a shift in user attention towards specialized and hardcore content [3] - In the digital automotive sector, Xiaomi's SU7 topped the annual automotive events, while Apple and Huawei continued to lead in mobile phone industry trends [7] Group 3 - The gaming sector saw a transition with "Love and Deep Space" surpassing "Honor of Kings" to become the most talked-about game of 2025 [11] - Entertainment topics accounted for 39% of trending topics, showcasing the diverse blossoming of the cultural and entertainment industry on Weibo [11] - The most influential celebrities of the year included Xiao Zhan, Liu Yuning, and Dilireba, with the film and television market dominated by blockbuster IPs [11]
市场监管部门严查明码标价 追踪40余种民生商品价格动态
Bei Jing Shang Bao· 2026-02-10 02:57
Core Viewpoint - The Beijing market supervision authority has implemented a comprehensive price monitoring system for essential consumer goods during the Spring Festival, ensuring price stability and compliance among retailers [1][2]. Group 1: Price Monitoring Mechanism - Over 400 price monitoring points have been established across the city to track the price dynamics of more than 40 essential consumer goods, including rice, flour, oil, meat, eggs, vegetables, and dairy products [1]. - The monitoring system utilizes big data to create a "smart monitoring + precise warning" mechanism, allowing for daily price tracking and timely responses to any abnormal fluctuations [1]. Group 2: Regulatory Measures for Restaurants - Restaurant operators are required to standardize pricing practices, ensuring that menu prices are consistent and clearly marked, especially for different portion sizes [2]. - Special attention is given to New Year's Eve dinner packages, which must clearly indicate the names, prices, and individual item prices within the package [2]. Group 3: Joint Regulatory Efforts - The market supervision departments of Beijing, Tianjin, and Hebei have collaborated to issue guidelines for maintaining market price order during the New Year and Spring Festival, emphasizing integrity, clear pricing, and fair competition [2]. - Specific regulations have been established for industries such as entertainment, sports events, and holiday-themed products to ensure transparent pricing practices [2].
成都鼓励消费新业态新模式新场景 试点首发经济新场景最高可奖150万元
Sou Hu Cai Jing· 2026-02-09 17:19
Core Viewpoint - Chengdu has been officially approved as a pilot city for new consumption formats, models, and scenarios in 2025, with a focus on supporting various innovative consumption initiatives [2] Group 1: Support for New Consumption Formats - The government has established a management method to support the new consumption formats, including the "first launch economy" and diverse service consumption scenarios [2][3] - Financial incentives are provided, with rewards up to 1.5 million yuan for first launch economic scenarios and various amounts for different types of projects [3] Group 2: Development of First Launch Economy - The initiative aims to create a robust service system for the first launch economy, including the establishment of first launch centers and economic clusters in key commercial areas [3] - Specific financial rewards include 800,000 yuan for establishing first launch centers and 1.5 million yuan for flagship stores [3] Group 3: Innovation in Service Consumption Scenarios - The plan encourages innovation in service consumption, integrating digital technologies like AI and the metaverse into sectors such as entertainment, tourism, and health [4] - Financial support is available for projects that enhance service consumption areas, with subsidies up to 30% of effective investment, capped at 30 million yuan per project [4] Group 4: Collaboration with Known IPs - The initiative promotes collaboration with global and local IPs to develop a range of consumer products and experiences [5][6] - Financial incentives include 1.5 million yuan for projects that link with well-known IPs and a minimum investment requirement of 5 million yuan for comprehensive consumption scenarios [6]
鹏华基金张羽翔:双节催热旅游消费 港股新消费赛道景气度持续抬升
Zhong Guo Jing Ji Wang· 2026-02-09 08:58
随着2026年寒假与春节假期临近,国内消费市场正迎来全年最具活力的"黄金窗口期"。在此背景下,作 为紧密跟踪国证港股通消费主题指数的优质工具产品,港股消费ETF鹏华(159265)凭借其聚焦高景气新 消费赛道、覆盖港股通优质消费龙头的特色,有望成为投资者把握本轮消费复苏行情的重要抓手。 尤为值得关注的是,国证港股通消费主题指数高度聚焦"新消费"趋势,纳入了众多代表消费升级方向的 港股通标的,如前十大权重股累计权重58.18%,包含了泡泡玛特、百胜中国、农夫山泉、安踏体育等 行业龙头。这些企业不仅受益于内需回暖,更在数字化、品牌升级、全球化等方面展现出长期竞争力。 近期,商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》,在全国范围内推动消费品以旧 换新补贴扩容、强化线下实体零售支持,释放出明确的促消费信号。叠加寒假、春节双节效应,居民出 行、餐饮、文娱等消费需求集中释放,为消费板块注入强劲动能。 (责任编辑:叶景) 同时,他认为港股消费板块在当前市场环境中展现出较强韧性,其投资逻辑注重基本面业绩兑现和长期 投资价值。展望2026年,情绪消费、顺应年轻人喜好的大众消费以及高端消费复苏等领域或存在关注 ...