Core Viewpoint - During the May Day holiday, the Luokou Clothing City in Jinan has introduced various promotional activities to attract customers, showcasing a transformation that emphasizes quality and customer engagement [1][20]. Group 1: Promotional Activities - The Luokou Clothing City organized a large-scale promotional event with discounts from 5,000 merchants, including a lottery for customers [12]. - The mall's promotional activities have led to a 30% increase in retail sales and a 32% increase in wholesale sales compared to the previous year [12]. - The mall has successfully combined online and offline marketing strategies, significantly increasing customer traffic [20]. Group 2: Merchants' Strategies - Merchants like Wang Weiyu and Li You'er have prepared extensively for the May Day event, ensuring their stores are well-stocked and organized [3][8]. - Wang Weiyu's store focuses on original designs targeting the post-90s demographic, while also catering to older generations [5]. - Li You'er emphasizes the importance of a well-organized display and customer engagement to enhance the shopping experience [10]. Group 3: Customer Experience - Customers appreciate the affordability and quality of clothing at Luokou Clothing City, with many learning about promotions through social media and public transport advertisements [12]. - The mall has hosted various cultural and fashion events, enhancing the shopping experience and attracting diverse customer groups [18]. - The mall's efforts to create a comfortable shopping environment have increased the likelihood of sales conversions [16]. Group 4: Market Position and Growth - Established in 1989, Luokou Clothing City has evolved into a modern, multifunctional commercial complex, serving as a major clothing wholesale hub in North China [20]. - The mall has expanded its reach, covering all 16 cities in Shandong province, and has a peak daily foot traffic of up to 200,000 [20]. - The management aims to attract younger consumers by understanding their preferences and enhancing their shopping experiences [22].