Investment Rating - The report assigns a "Cautious Recommendation" rating for the company, indicating a potential for growth but with caution advised [2][30]. Core Views - The company is experiencing short-term performance pressure due to a decline in domestic textile and apparel retail consumption, with a reported revenue of 5.153 billion yuan in 2024, a decrease of 1.91% year-on-year, and a net profit of 494.96 million yuan, down 29.07% year-on-year [7][10]. - The company is focusing on multi-brand development and has established a comprehensive marketing network that integrates online and offline channels, aiming to enhance market share and operational efficiency [7][24][27]. - The acquisition of the global intellectual property rights of the high-end outdoor brand Woolrich is expected to strengthen the company's international presence and brand portfolio [10][24]. Financial Performance Forecast - The projected financial metrics for the company are as follows: - Revenue (in million yuan): 5,153.23 in 2024, 5,494.92 in 2025, 5,868.72 in 2026, and 6,260.34 in 2027 [2][31]. - Net profit (in million yuan): 494.96 in 2024, 475.39 in 2025, 534.90 in 2026, and 595.86 in 2027 [2][31]. - Earnings per share (EPS): 0.34 in 2024, 0.33 in 2025, 0.37 in 2026, and 0.41 in 2027 [2][31]. - Price-to-earnings ratio (PE): 11.59 in 2024, 12.06 in 2025, 10.72 in 2026, and 9.63 in 2027 [2][31]. Business Strategy and Development - The company employs a "one main, one subsidiary, one vertical, one horizontal" strategy, establishing a balanced multi-brand matrix that includes mature, growing, and nurturing brands [7][24]. - The company has developed a full-channel marketing model that combines direct sales and franchise operations, supported by a robust online presence through major e-commerce platforms and live streaming channels [7][27]. - The company is leading the digital transformation and smart manufacturing in the apparel industry, implementing a large-scale personalized smart customization system to enhance production efficiency and quality [7][29].